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Chris Trottier

BIG NEWS: Pawoo.net, the world's 2nd biggest Mastodon instance, has just been acquired.

The entity acquiring them is the Mask Group, an entity that also runs mstdn.jp and mastodon.cloud. They are also active in the so-called "Web 3.0" space.

If you haven't heard of pawoo.net, it's because many instances have de-federated from it.

finance.yahoo.com/news/mask-ne

445 comments
lamp

@atomicpoet huh wtf so the two largest japanese fediverse entities are merging into one now :/

Sbectol :twt:

@atomicpoet interesting that the source seems to be social.coop

Chris Trottier

@Sbectol I doubt that's the case. But you should ask.

Sbectol :twt:

@atomicpoet seemed unlikely but that's what it says at the bottom of the yahoo article

Chris Trottier

Like it or not, it should no longer be assumed that "volunteers" are running your instances.

The Mask Group, which now runs three large instances "has raised over US$50 million from private and institutional backers"—their words not mine.

Chris Trottier

There's going to be a massive land grab of all these big instances. There will be lots of merging and acquiring too.

My advice is that you all become *very* aware of who owns your instance and why.

Get to know your admins—make sure their values align with your own.

If you don't want to put your social media life in the hands of strangers, then self-host your own instance.

Marc Véron

@atomicpoet ...and support the people running your #Fediverse instance with a donation.

Chris Trottier

@mveron Caveat: if they're a non-profit or a volunteer.

Give no donations to instances run by for-profits.

[DATA EXPUNGED]
Chris Trottier

@adnan I can live with that. Why would I want to associate myself with re-centralists?

[DATA EXPUNGED]
PierroVélo ⏚ 😷

@adnan aka the Gmail strategy. Hope they won't succeed here. (Higher management ineptitude and misunderstanding of the fediverse might help for once?)
@atomicpoet

Steve

@atomicpoet I imagine that as Mastodon now is in the spotlight as a potential Twitter replacement, certain entities will see an opportunity to carve out power, profit, and influence by acquiring instances and centralising power.

#mastodon #socialmedia #technology

Chris Trottier

To everyone using mastodon.cloud and mstdn.jp: remember, you're not locked into those instances.

If you want, you can migrate elsewhere.

This is not Twitter—you have a choice regarding where your home will be on the Fediverse.

Chris Trottier

A warning: there's going to be a concerted effort to re-centralize the Fediverse.

As we've just seen with the acquisition of pawoo.net, that's already happening.

What are you going to do to thwart this trend?

Michael Gisiger :mastodon:

@atomicpoet As much as I agree w/ you, such an effort will fail. We can all vote w/ our feet by walking away to other instances. And if such 're-centralized' instances get blocked, they lose the momentum of network effect fairly fast.

Chris Trottier

@gisiger Yes, that's one failsafe mechanism for the Fediverse. However, people need to care enough about de-centralization.

Rob Pickering

@atomicpoet Does it matter? If the underlying protocols are architected for federation and easy migration then any instances that go bad won't last long.
I do see a model like SMTP e-mail becoming a thing where technically anyone can federate, but it becomes increasingly hard for non well-resourced players to provide the necessary abuse management to play effectively.

Chris Trottier

@rob The instances that have gone bad have lasted for a very long time.

Technology does not replace human moderation.

Rob Pickering

@atomicpoet If the actions of the operators cause users any problems then they are two button presses away from migrating to another instance. The Musk problem couldn't arise here, provided acquirers don't do deeply evil things like defeating the migration mechanism. Someone *will* try it and the community response will define how the ecosystem eventually goes.

benx

@atomicpoet

Everything in my power to end capitalism because capitalism ruins everything

PR ☮ ♥ ♬ 🧑‍💻

@atomicpoet “What are you going to do to thwart this trend?”
An #Instance status / merger bot would be interesting.

fenarinarsa :pokeball:

@atomicpoet If they could buy those instances, that's also because they were for sale.

Migration is gonna be difficult for Japanese users. Who's going to run a new Japanese instance that could welcome ~1.2 million users? (if there's really 1.2m active users, Pawoo kind of cheated on this)

Also they all run on an obsolete version of Mastodon (namely 3.3 or 3.4) so no automatic migration.
Pawoo is even a fork that was heavily patched at a time were a lot of features weren't available. They were #1 in creating new features when they were owned by Pixiv.

@atomicpoet If they could buy those instances, that's also because they were for sale.

Migration is gonna be difficult for Japanese users. Who's going to run a new Japanese instance that could welcome ~1.2 million users? (if there's really 1.2m active users, Pawoo kind of cheated on this)

Also they all run on an obsolete version of Mastodon (namely 3.3 or 3.4) so no automatic migration.
Pawoo is even a fork that was heavily patched at a time were a lot of features weren't available. They were #1...

💙💛:~/eu/pl/priv$:idle:

@atomicpoet Also - the larger the #instance, the greater the risk that, for example, due to poor #moderation, we will unwittingly become victims of defederation by other instances. Let's be as close to our admin as possible - preferably be your own admin of your instance.

🏗 Loy Hena

@atomicpoet how can I find infos about my instance ? Cant seem to find them, maybe i dont have the good keywords

Chris Trottier

@Lowena mastodon.social is under the direct aegis of Mastodon, which is a non-profit, and is run by @Gargron.

This is one reason I continue to use this instance.

Marcel Bischoff

@atomicpoet As I’m currently finding out, this is not trivial at all. The technical part is doable for a seasoned sysadmin but not for people unfamiliar with servers and software development. The real issue however is discoverability and resource consumption. My tiny instance was close to empty until I enabled relays, which then flooded the media cache with data at several GB/hour. CPU usage spiked to an average of 175% on a two-core VPS. Also, repeatedly, posts arrive with large-ish delays.

Chris Trottier

@hrbf There's another way to build federation without relays. But I can talk about that another day.

Marcel Bischoff

@atomicpoet My point being: as is, your suggestion appears not to be a suitable solution for the issue you’re raising.

Chris Trottier

@hrbf There's no doubt this takes energy and work. It might not be a solution for everyone, but if you have means and technical know-how, it's worth doing.

Making it easier for everyone is also a worthwhile endeavour.

Marcel Bischoff

@atomicpoet Absolutely. This won’t solve the discoverability issue though. I’d be interested in reading your thoughts on how to do this efficiently.

Petrichor

@atomicpoet Good point. Who are the #admins of @mastodon.ie?

Rupert Cocke

@atomicpoet Interesting! I'd love to discuss this with you in private. What is your email?

Le Monolecte 😷🤬🐧

@atomicpoet
🇫🇷 : Il va y avoir une accaparement massif des terres de toutes ces grandes instances. Il y aura aussi beaucoup de fusions et d'acquisitions.

Mon conseil est que vous deveniez tous * très * conscients de qui possède votre instance et pourquoi.

Apprenez à connaître vos administrateurs et assurez-vous que leurs valeurs correspondent aux vôtres.

Si vous ne voulez pas mettre votre vie sur les réseaux sociaux entre les mains d'inconnus, alors auto-hébergez votre propre instance.

@atomicpoet
🇫🇷 : Il va y avoir une accaparement massif des terres de toutes ces grandes instances. Il y aura aussi beaucoup de fusions et d'acquisitions.

Mon conseil est que vous deveniez tous * très * conscients de qui possède votre instance et pourquoi.

Apprenez à connaître vos administrateurs et assurez-vous que leurs valeurs correspondent aux vôtres.

Pontificator.OMF

@atomicpoet Indeed... I run into "ET" beings occasionally, and research Xenopsychology and associated PSI abilities. It's hardcore woo on my instance, and we all try to remain anonymous for quite obvious reasons.

I mean, with all the above being the case, I think anyone joining knows exactly what kind of thing they're trying to get into ;)

Chris Trottier

@Pineywoozle Objectionable content—to put it very mildly.

Michael Gisiger :mastodon:

@Pineywoozle @atomicpoet Let me guess, nsfw Anime etc.? I doubt it was "ugly isms" ...

@pineywoozle (s) for HARRIS

@gisiger @atomicpoet I wonder if they’re going to warn people about the defederated status.

Chris Trottier

@Pineywoozle A little bit of column A, a little bit of column B.

@pineywoozle (s) for HARRIS

@atomicpoet Ah, I would just block the whole instance. I don’t have the energy or the inclination to deal with garbage.

INPC

@atomicpoet It was only a matter of time for the Web3 grift to attach itself here.

If they're putting say Monero or Bitcoin payment function into DMs that could be deemed useful. I suspect they'll have their own token which they can use as funny money to raise capital. I guess I'm a wee bit cynical.

Let's see what happens...

Kristian
@atomicpoet Interesting changes. Interesting, not necessarily good, as in "interesting times to live in". 😶️
[DATA EXPUNGED]
Luci xor Amber
@atomicpoet should probably mention that the defederation reason is that they have basically no moderation for english content, and that ends up just about the way you'd expect
Listens to Baroque while coding murder.exe :newt:
@atomicpoet this is big news only if you've been living under a rock. Pawoo has always been a commercial entity.
DarlavdRiet

@atomicpoet That ‘article’ reads suspiciously like a straight-up copy/paste of a press release.

Chris Shaw

@atomicpoet hosting companies have a big role in enabling this, just like they did with WordPress.

Right now, it's technical to host your own instance so only a few would do it.

Hopefully soon, hosting companies will have a one click install to have your own mastodon domain for five bucks a month.

Jonas N

@atomicpoet Thankfully there are mechanisms in place to move from instances. But yes, this is definitely going to become a thing now that Mastodon is receiving attention beyond a thing some geeks do.

Arch :arch:

@atomicpoet This is absolutely fascinating and also makes me feel a bit gross reading it.

@pineywoozle (s) for HARRIS

@atomicpoet Dumb question. Why can I only see I reply to your post?

nikkiana

@atomicpoet Oh wow... But also.... not surprised that acquisitions will likely happen some of the bigger instances. I maybe didn't expect to see it quite so soon....

With this news it also occurs to me that I don't know much about what Mastodon's history has been in the non-English speaking parts of the world....

I feel like thus far when I've run across instances and users that are not English, they are usually German.

Are there clusters of Mastodon (or other Fediverse) instances that are more isolated based on factors like language?

@atomicpoet Oh wow... But also.... not surprised that acquisitions will likely happen some of the bigger instances. I maybe didn't expect to see it quite so soon....

With this news it also occurs to me that I don't know much about what Mastodon's history has been in the non-English speaking parts of the world....

Bø!rge

@atomicpoet Instances needs to start implementing rules to bind them to the mast and stop them from being bought out asap

73 million seconds

@atomicpoet we were just having a related discussion with @kaievans . I do worry that a truly mainstream audience isn't going to care about decentralization enough for that to prevent issues from this kind of thing.

Abid Nevesinjac
It doesn't shock me at all. Domain names, whole websites and databases are selling since existance of interent, so this is nothing new. Pawoo is also someones private property which allowed other people to use it as per their TOS. If YouTube could be sold to Google, why Pawoo shouldn't? But it's up to members if they want to stay or move to another instance
ᵏʸᵒᵇᵉʳʳʸ🫐💙。⁠◕⁠‿⁠◕⁠。

@atomicpoet i'm curious bc idk the story but why have people been unfederating with pawoo? i remember the name from long ago but haven't seen it in forever

Anteron

@atomicpoet @menica in this regard, should I preventively move ( and am I welcome) to eldritch cafe ?

Oliver Gassner :mastodon:

@atomicpoet Interesting, Pawoo seems to (?post /use) ads since MAY.
Now if the Ads are posts you HAVE to subscribe to they would propagate through all of the fediverse. Good reason to block
,

alainochoa

@atomicpoet Mmm isn't the whole point of Mastodon to remain independent?

haxploited 🇺🇦

@atomicpoet somebody sooner ol later will utilize web3 to monetize instance (it's not free, because computers aren't free and electricity is not free). And better that way than PayPal way.

I would love to have Metamask login by the way, passwords sucks.

prsn

@atomicpoet This isn't only like early Twitter.

This is better.

NomadicNerd (StoleUrSweetroll)

@atomicpoet I read that as Musk and not Mask initially. Would not put it past him to try to purchase the competition. He’s got financial ties to Post as it is

Love Zhaoying

@atomicpoet I checked out the article, it didn't mention other instances de-federating from it. Can you help me understand why it would have been a target for de-federation?

Jared 🇦🇺🏳️‍🌈⚧️👽

@atomicpoet thanks for the heads up on this; will add it to next week's bulletin.

David Robb

@atomicpoet wait, what? Mastodon.cloud is run by web3 types? I think I need to transfer servrers pronto...

Luna

@atomicpoet there are some benefits in an instance with some friends despite it being a bit expensive.

Willie

@atomicpoet

Dang, that's spooky.

I wonder what the admin of my instance is like... Hopefully they're nice.

SimonRoyHughes 🌹

@atomicpoet Defederation is the only valid response to such capitalistic instances; imagine our happy toots appearing among advertising for Lockheed-Martin, or even worse.

Sqaaakoi :flagEnby:​

@atomicpoet ...not surprising at all considering cryptobros and their lack of morals

ChiefBongo

@atomicpoet wonder how many Zuckerberg has secretly swallowed. There should be an awareness campaign for people to read the privacy policy of instances carefully or perhaps a public directory of who's who and owns what. @Gargron

Francis ☑️

@atomicpoet Honestly the only thing that's missing from Mastodon is support for payment networks. (not).

Nixie

@atomicpoet Why have they defederated from it?

redthunder

@atomicpoet I suppose this meens Pawoo.net is dead.... I'm sick of this Internet Wankiness

#InternetWankiness #pawoo

DeManiak 🇿🇦 🐧

@atomicpoet@mastodon.social to be clear: they aquired the domain and the *users*.
Just like with the "other" sites, If these instances remain "free to use",then those users have just become the product.
Or the raw materials for another crypto doom engine. Either way, not ideal.

The only sane options, as @atomicpoet@atomicpoet.org points out:
- jump ship (migrate account)
- self host (and migrate account)

kaia
@atomicpoet
I wonder in which country they are registered seeing pawoo serves content deemed illegal in many countries.
Simon Brooke

@atomicpoet do we know why pawoo.net is widely shunned?

And, if it's widely shunned, is its sale a matter of concern?

Oliver Schonrock

@atomicpoet Why did "many instances de-federate from [pawoo.net]"?

Didn't like the moderation policies, their business model ?

Sensational Gus

@atomicpoet

Is “defederated” why, when attempting to follow an account, I have occasionally encountered a message that a given account is “suspended”?

:freedo: :supertuxkart:

@atomicpoet Man, I miss Pawoo when it was owned by Pixiv.

It was mainly targeted for artist, now not so much...

SergeEU

@atomicpoet

I wish @Gargron (mastodon.social) blocked pawoo.net instance as soon as possible.

Advertising instances have to be defederated as soon as possible such as [un]Truth Social.

They directly attemp to the #Fediverse founding principles and source code license of #Mastodon.

Neal Romanek

@atomicpoet So is Mastodon just an incubator for tech bros?

Tenkoman

@atomicpoet The first thing I saw when looking at Pawoo was sh0tacon and l0licon „art“ - understandable why it is defederated.

DELETED

@atomicpoet everything in that Yahoo article sounds horrible and hypocritical. Mergers and growth and free and open internet are all opposing ideologies.

Vincent 🌻

@atomicpoet Ha! That de-federation got somehow lost in the press release… 🤪interesting developments nevertheless.

Fissile

@atomicpoet An important point though:

People who are already here and joined because it is a weird and inclusive place will stay. On the small instances. The people who join the large ones are those who don't care about our culture here anyways. So in the end it will be a new twitter for them and the rest might stay almost the same for the rest of us.

They only want a new twitter anyways.

hicksy2

@atomicpoet "The Pawoo acquisition marks another milestone of the Mask team towards the building of a decentralized social network and a free, open internet." Sorry, I don't understand. If instances are being acquired by a common owner, isn't that the opposite of decentralisation?

Yosa Beam ✅🌈🏳️‍🌈🏳️‍⚧️

@atomicpoet I don't think I follow anyone from there, but I'll block it for sure.

haxploited 🇺🇦

@atomicpoet that web3 thing we should implement

1. Metamask login is beautiful
2. We should do the ICO and monetize the platform like Twitter and Facebook does, but keeping decentralization.
3. We should treat instance admins as miners. That way admins can retire from other jobs and focus on instance. Also this would return electricity bills, hardware.

Steve

@atomicpoet
Has it been defederated by lots of instances for sloppy moderation, or purely for being run by big business?

The former is a good reason, but I think the latter would be unfortunate.

Gert V 🇵🇸

@atomicpoet The hottest fediverse commerce is to be found here: Hetzner, OVH, AWS.

Liam Lemon

@atomicpoet interesting.
Why did so many instances defederate from that instance?

Manc AvGeek

@atomicpoet
If they want another instance, they can have mine for $1 million - absolute bargain!
This may be a personal instance, but I'm not THAT attached to it!

Spaghetti🍝
@atomicpoet If it is the same group that runs mstdn.jp, it'll still be full of cp
I just want that to end 😭
Sailing ⛵️

@atomicpoet why have they been cut out of other instances?

Jonathan D. Abolins

@atomicpoet Maybe Musk is trying to set a “#Muskodon” social networking platform ;-)

Marie Martinez

@atomicpoet What does this mean for Mastodon at large, other Mastodon instances, users of Mastodon?

Dr. Juande Santander-Vela

@atomicpoet and this is, kids, why federation and open protocols matters. Those users can change outside of Pawoo.net easily… if they so desire, of course.

Also why medium-sized instances are probably the best place to be…

Caio C. G. Oliveira

@atomicpoet That is really big! mastodon.cloud was my first instance here... As far as I remember, lots of Japanese users.

Basti

@atomicpoet Yikes Cryptobros and Web 3.0 corrupt everything they touch. I think it's very important In the future that there enough bigger default trustworthy servers with oversight for the average audience or it could end in a total shitshow.

gigatexal (he/him)

@atomicpoet that sucks. Web 3.0 can go and fuck right off.

matdevdug

@atomicpoet Why have instances de-federated from it? Is there offensive content or is it just the ownership?

Aaron Weiss

@atomicpoet Is there a tl;dr on why instances defederated from pawoo?

(Not that it's necessarily a bad thing. Voluntarily creating semi-walled gardens is OK, just curious about the backstory.)

BenB

@atomicpoet
legit banks are supposed to KYC (know your customer) maybe the #fediverse should have KYA : Know Your Admin #kya

Thom

@atomicpoet that seems not great. Troubling in fact. I chose my instance at random when I fled Twitter. Is there a good place to go, to help understand all the nuances between instances? Probably better to move sooner than later.

Allen Brunson

@atomicpoet given that i am very new to all this, why is this particular instance de-federated? poor moderation policies?

mike

@rysiek So this demonstrates another difference between Mastodon and the fediverse; you can be on Mastodon and not be on the fediverse! And what’s the point of THAT? Truth.social is Mastodon, and we’re the fediverse! (I can say that again now that I have fixed my ssl cert that expired overnight…)

Audun

@atomicpoet I'm curious: why have so many defederated from them?

Bob Frankston

@atomicpoet

Web 3 / Crypto - a toxic combination

strohfelder

@atomicpoet I was always wondering why people believe that Mastodon instances are resistant to commercial exploitation, user data can be analyzed for all purposes and is not protected

[DATA EXPUNGED]
Mubelotix

@atomicpoet Wondered why it got defederated so I gave it a look. I'm full of regrets.

It's Pronounced DEETS

@atomicpoet I love when I see something like this and see that my instance has already de-federated them

Big Worker

@atomicpoet screw Meta, being the one to setup / control the server of the main mastodon community on each topic is the real digital land rush

D. Elisabeth Glassco

@atomicpoet How do we know it’s reliable information? I have not seen this reported elsewhere.

Dario

@atomicpoet Unsettling but important to acknowledge. Thanks for bringing it to our attention and spot on with making certain that your values match the instances.

Sebastian Raschka

@atomicpoet As the saying goes: This is why we can't have nice things

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