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Erin Kissane

The tl;dr (because TL! it's TL) is that, for this group:

- people feel stressed and anxious when they get yelled at for breaking rules and norms they didn't know about

- it's hard to find people and conversations, and specifically hard to follow people across instances

- people want better organic and algorithmic ways to connect with each other

- instance-picking stresses people out, and a lot of the sign-up and settling-in processes are confusing and/or too much work for unknown returns

163 comments
Erin Kissane

something I didn't have room for in the post itself is that a non-tiny group of people have had instances blow up on them over the years, leaving them starting over again and again—this is especially destructive for newer folks, who don't always understand what's happening

Erin Kissane

Lastly! I squeaked this post in under a rapidly dropping door—I'm going to be really busy for a day or so and then offline for awhile. If you ask questions after today and don't hear back, that's probably why!

Please be cool with each other and don't make me come back to screaming fights in my replies. <3

Charles Roper

@kissane

Reading through now.

In case I forget (I always forget):

"building cultural norms into the tooling is much more effective and less alienating than chiding"

One of the best encapsulations of this idea, born of the challenges of managing the StackOverflow community norms (which tend towards scolding like lava) and Discourse (which aims to be the opposite), is Jeff Atwood's "Just In Time" Theory of User Behaviour:

blog.codinghorror.com/the-just

I return to this a lot - it's useful.

@kissane

Reading through now.

In case I forget (I always forget):

"building cultural norms into the tooling is much more effective and less alienating than chiding"

One of the best encapsulations of this idea, born of the challenges of managing the StackOverflow community norms (which tend towards scolding like lava) and Discourse (which aims to be the opposite), is Jeff Atwood's "Just In Time" Theory of User Behaviour:

Charles Roper

@kissane

Re. the second "couldn’t find people or interests" group, I viscerally feel this.

I set up an alt-account to indulge in therapeutic socialising around the (big) football (soccer) team I follow.

The experience has been excruciatingly difficult in many ways. It's been a job. I'm two week into relentless *work* to drum up even a little consistent sociability. It's been almost zero fun. If I were normal, I'd have given up on day two.

Two idea I think would make it easier (cont)...

Charles Roper

@kissane

1. Hashtags are indeed essential in the absence of an algorithm. But people either forget to use them, or just don't because they've been conditioned not to. It would help enormously to have a mechanism by which we could auto-tag posts; i.e. insert one of more tags quickly based on what I'm posting about. In addition, it would help if tags copied into replies, like handles do.

(cont)...

Charles Roper

@kissane

2. I'd like to be able to search a hashtag and get back a list of accounts that have used that hashtag within x days or have that tag in their profile. Ordered by "frecency". I'd then like to drill in to see their tagged posts.

Perhaps the biggest difficulty I've found on my alt-account is that even though I've been through the pain of finding and following around 200 people who have used a relevant tag, my timeline is frustratingly irrelevant to the point of being chaotic. (cont)...

Charles Roper

@kissane

So I have to resort to clicking about to manually search for my hashtags. Which yields better results. But then I'm missing the stuff people don't tag (which is a lot).

So yeah, it's very difficult.

I'd also say it's all very time bound. Posting stuff while America sleeps means you're posting into the void, because those posts aren't surfaced by an algo in the morning. A tactic I've often used there is to boost my own posts to give them a second wind.

Erin Kissane

I said "lastly" but then my replies become almost immediately overwhelming. It's great that a lot of people like this/want to argue about it/are thinking about it!

But I am just one brain so I'm going to miss a lot of things, apologies.

corey🧶🌁🚲

@kissane Thank you for your work on this. Like many Bluesky/former Mastodon users I had a really tough time with the sign up and paralysis over which instance to choose. The first one I chose (mastodon.social) was huge and overwhelming. I didn’t even understand the fediverse AT ALL at that point. Fast-forward to late last year, when Twitter changed hands. I changed my instance to a regional one (made much more sense) and have been pleased with it. /1

corey🧶🌁🚲

@kissane That being said, there are definite steps one can follow to make Mastodon a better experience. I’m still no good with hashtags (trying). Also, I try to be more in the moment about social media. I’ve learned to let it all go. If I can’t move or save my posts when I leave an instance or deactivate/delete a social media account, that’s fine. It simply isn’t important to me. I understand that isn’t the case for many others. /2

Leonard Ritter

@kissane this would never happen with one of the established big players like say twitter

Ali

@kissane Yeah, this. Over the years I have had a couple of instances just disappear, and it has taken a few tries to find an appropriate instance. At this stage I think it works better for me than twitter ever did, but I can see why folks find getting established and sticking round a non straightforward experience.

thatdosbox

@kissane yep, and this is why I tell friends to avoid servers where the admin is also the sole moderator.

Amusingly, I've been accused of being "against" small servers for this stance - thus demonstrating your first point about being yelled at.

Anyhow, thanks for putting the work into this. Hopefully seeing it all gathered in one place will result in some self-reflection in certain quarters.

HarkMahlberg

Do you think that the ability to transfer an account to a new instance would at least help the "fedugee" problem?

J Miller

@kissane

Really appreciated this info. A thought I've been having recently is that perhaps part of what makes people so burned out on politics is the media's tendency to accompany stories with "authoritarian strict father (in the Lakoff sense)" images. As someone who consumes a lot of politics content, since about 2016 my feed has been filled with these images. A feature like Slack's of option to suppressing link previews, and a norm of using it, could help. 1/2

J Miller

@kissane

My personal and professional reasons for being on social media are such that CW for politics did almost drive me away. I believe this political *information* needs to be more widely known. But I've recently had the realization that the supporting visuals are a different thing. We don't need to be spreading those. 2/2

Erin Kissane

@JMMaok This is extremely interesting and something I've literally NEVER seen anyone raise, which is one of the reasons I really value this place.

Julie Smith

@JMMaok @kissane Definitely I think the images are unnecessary unless the person in the image is doing something that the post is directly commenting on 🤔💝

Alex White-Robinson

@JMMaok @kissane I hadn't noticed this but now I can't unsee it, thanks for sharing!

jonathankoren™

@kissane I really think the whole instance thing is needlessly stressful. Masto makes a big deal about it, but honestly it doesn’t really matter. You can follow people across instances just fine. The only thing that matters from a new user perspective is number of characters per toot and bespoke emojis.

Instance picking felt like I had define my identity by one thing. Then it turned out, it doesnt seem to matter, which is exactly what you’d wonder if the instance was well run

Alaric Snell-Pym

@robotmonkeys @kissane yeah, I suspect the most important factor in picking an instance is what they block - pick one that will be safe for you. But they tend to make themselves after communities, giving the impression that's what matters. Who actually checks their instance feed and so on?

jonathankoren™

@kitten_tech @kissane even then, you don’t know, and you certainly don’t know who anyone is when you sign up.

stib

@kitten_tech
As a counterpoint, the aus.social instance works really well for me as a community space. This might be a function of scale, in that it's small enough to feel like a community, but large enough to stay interesting. And it has a geographically defined scope, so there are common interests, but not one single topic.
@robotmonkeys @kissane

DELETED

@robotmonkeys @kissane I’m new to the fediverse. And the 1 thing that is confusing to me is, you say you can follow others and read posts across instances. But how do you find those people? Where do you go to see them or to follow them or to read posts. Something like Instagram or Twitter has an algorithm that shows you things that it thinks you might like. here you have to go looking.

jonathankoren™

@Tekk @kissane same way you find them anywhere else. Look at who gets boosted and people you know and who they follow. My experience is that you need only one or two seeds to create a decent follow list.

I say that as someone that managed to import a partial list from Twitter before it was shut down, but honestly I try not to look back, and instead find all new people.

DELETED

@robotmonkeys @kissane that reminds me. By the way, thank you for the info. But that reminds me what does boost and favorite do I’m using the Ice Cubes app.

Holly🍁:mstdn:

@Tekk @robotmonkeys @kissane I use Icecubes too. Boosting is sharing the toot with everyone who follows you, giving it wider exposure. Favouriting is just letting the toot author know that you liked it. Your followers won’t see it.

wb x64

@Yup_Its_Holly @Tekk @robotmonkeys @kissane it's not mentioned but worth mentioning: the Local and Federated timelines on an instance of any size should give you a public feed to start off with. Apparently that got hidden by default on some clients which is silly and confusing.

DELETED

@robotmonkeys @Tekk @kissane it is absolutely not the same as anywhere else. The actual process of finding people across instances is unique to the fediverse.

DELETED

@robotmonkeys @kissane if I search for a specific hashtag does it show me posts in the instance I am in or across fediverse?

Allen B. Skye

@Tekk @robotmonkeys @kissane Following hashtags is also kind of important to sort of kind of create your own algorithm and it isn’t something that seems to be emphasized for new users.

Simon Frankau

@robotmonkeys I think instance-picking doesn't matter until it does.

You've had no problem with the instance you chose (and TBH, Hachyderm looks like a solid choice!), I've had no problem with mine, either, but I've heard stories of plenty of other people who ended up with awkward mods, or on the wrong end of defed drama or whatever. Smaller instances miss more messages, etc.

In short, I'd be wary of saying "instance choice doesn't matter" in general, just because it didn't matter for you! :)

Julie Smith

@kissane oh yes... 💔 😪 this is so spot on

Baloo Uriza

@kissane So much of this just feels like folks who would have otherwise gravitated to AOL and never leave AOL discovering the actual internet for the first time 30 years ago.

wb x64

@BalooUriza @kissane yeah as much as we like to opine, the fact is that one piece of software can't and shouldn't be for everyone. That said many of these are basic UX complaints that should be considered, like discoverability and communication.

Baloo Uriza

@wilbr I don't disagree but I think this is more of a social problem than a technological one. Same with moderation. Assume good faith if not given clear indication otherwise, and be gentle to folks who skipped from AOL directly into Facebook without stopping.

@kissane

Gaëtan Perrault

@kissane While being yelled at is not fun and likely needs to be cut down, a lot of these other things subtly point towards key differences in what people want from a social network. I'm noting two big divides.

Number 1: a lot of people want to be tracked. They don't say it explicitly, but they're asking for features that only work if the network is doing tracking.

Number 2: people want the "right to post", but they really don't want to be partake of the governance required...

Gaëtan Perrault

@kissane Some examples for Number 1.

>

...the way it could throw things in front of me that I never would have even thought to go look for on my own

That's tracking.

>

Discoverability/self promo is limited

Tracking

>

Quote-replies ... is how I decide are important follows.

Tracking

Likewise, Number 2 pops up a variety of places.

But note how not a single quote includes lines like "I helped fund my instance but disagreed with the board of governors" ...

Gaëtan Perrault

@kissane ... sadly, some instances of Number 2 were actually just misrepresented.

>

I was told picking a server didn’t matter... migrating is easy

Of course it matters.

>

I’ve set up 4 accounts, each on a different server, and don’t know how to amalgamate all the people

As above. Like why would you want to amalgamate all of the people? Unless you had some misinformation at the start that made this seem like a good idea.

>

the federation model is a mess and it’s impossible to use

...

Gaëtan Perrault

@kissane ... yes, the federation model is messy. It's trying to replicate human social structures, it's going to be messy.

>

discovered I was on some kind of different continent from my friends, and could not follow them, nor they Immediately felt frustration and disgust and never looked back

But you didn't move to the new continent to be with your friends?

To me, Mastodon participation is citizenship, not "userdom". A lot of the quotes belie that people don't want citizenship?

Wyatt H Knott

@kissane Maybe try speaking more for yourself, as I find NONE of the things you mention stressful about this place, and definitely DON'T want an algorithm showing me posts it calculates are in my interest, since 99% of the time, it will be wrong. Instance picking is a literal 5-minute issue that disappears as soon as you pick an instance, which is not difficult to do. And since most of the rules AREN'T RULES, they're opinions, you can ignore those just as easily as anything else.

Erin Kissane

@whknott I just read and summarized 500+ replies from other people talking about their experiences. That is literally what the post I linked to is. 🤦🏻

Wyatt H Knott

@kissane There still a bunch of us that don't have a problem with anything you mentioned. Think that it might be you for like 10 seconds. More rules are going to mean more #enshittification, especially begging for an algorithm.

Wyatt H Knott

@kissane 500 people out of ... what? 2 million? I might also think there's some response bias there. Don't act like you're speaking for all of us, because you are definitely not.

Erin Kissane

@whknott I’m quite clearly not, you insecure goofball.

Wyatt H Knott

@kissane I'm not insecure and there's no need to start with name-calling. Users can learn to manage their own timelines and stop trying to dictate experiences for other users. THAT is the biggest problem here.

wb x64

@whknott she's speaking for 500 ex-mastodon users as a way of understanding what went wrong. Calm down friend

Wyatt H Knott

@wilbr I'm calm af. Everyone should speak to their own incompetence and stop ascribing emotions to me. I could give a shit what you people say or think, because I know how to manage my timeline, the way none of you seem to be able to do.

Which is why you're muted. Have a nice day!

Roni Äikäs ⚛️

@kissane I have to say, I understand these people. I'd say that Mastodon is a hard platform for non-tech people to find their place.

Hashtags feel foreign to me, as they aren't used as often (anymore) on other platforms. With Twitter, they are kinda discouraged because of the character limit. It's sometimes hard to find the right hashtags, or even come up with right hashtags for your post.

The "build your own feed" philosophy seems still bit hard for me. The "follow everyone, unfollow if don't like afterwards" also feels bit foreign to me, as on platforms that have a recommendation algorithm, I just follow the people that I want to see the content more often. Like, that person has to prove their worth to me, before I follow them.

From 0, finding people is really, really hard, especially out of your instance. If you have to leave your own home instance to for example view older posts, it might be an other frontend, theme or software even. And interactions from other instances work, well not very greatly without any browser extensions.

I am currently at a point that I have started to get my own little bubble big enough that I have new content on the feed pretty regularly and notifications pretty often (especially now with the release of #Mastopoet). But still I miss being able to scroll away and have new suggestions provided by an algorithm from accounts I haven't seen before. I didn't use Twitter before the algorithm was introduced, so I don't know a time before that.

It would be very likely that I would not have started to use Mastodon actively if it wasn't for @rolle moving here. I actually created my first account on March 2022 on social.isekai.fi, an instance that was deleted at some point, RIP. Oh yes, instances. Didn't even cover them!

Instances allow to have a lot of variety, but for a normal user, they probably don't care that much. For them the most important things are probably:
- people there, same interests
- rules in which they feel safe
- possibly theme

Moving instances is bit difficult, especially if your instance has a WebFingered domain (like social.vivaldi.net being vivaldi.net on Mastodon). Got confused when I transitioned here.

It's also difficult, because your posts don't come along with you. You leave them on the old instance. And instances get deleted sometimes (like the first instance I was on, and the popular mastodo.fi here in Finland soon). You get your followers (if you transfered in time) and your following. Otherwise you are left with a blank slate.

I mean, I like it here. #Mastodon is amazing in it's own ways. I love the API, the developer community here, but I understand it's challenges with the non-techy people. It's just too hard for them to get their feed built and get to that dopamine rush by scrolling.

Twitter and other commercial social media are designed to be addictive. To feed you dopamine. To get you to be more active and use the platform more, to get more ad revenue. Mastodon doesn't aim for that, so people get withdrawal symptoms and resort back to Twitter or other social media.

That's my personal analysis.

@kissane I have to say, I understand these people. I'd say that Mastodon is a hard platform for non-tech people to find their place.

Hashtags feel foreign to me, as they aren't used as often (anymore) on other platforms. With Twitter, they are kinda discouraged because of the character limit. It's sometimes hard to find the right hashtags, or even come up with right hashtags for your post.

Roni Äikäs ⚛️

@kissane @rolle But I have to say, I would never be this active on Twitter. The atmosphere there is just too oppressive? (don't know if that's the right term). It feels like that every time you tweet, you have the obligation to provide some value to your followers. You have to either create quality, professional tweets or entirely shitposts and parody.

It doesn't feel like microblogging.

Roni Äikäs ⚛️

@kissane On Mastodon, but also on other platforms too regarding topics that interest me also (like politics, city planning, etc), but that I know some of my followers don't give a shit about them, so I don't feel like talking about them, boosting posts about them, etc. because I have a feeling that I need to provide that kind of content that they are interested in and have received in the past from me to my followers.

This also goes bit to the Content Warning side probably, but I don't feel like using them. It's a hassle for the people that are interested in them to click every one of them open. Some people create multiple accounts, but I find it a hassle also to maintain multiple accounts and feeds.

@kissane On Mastodon, but also on other platforms too regarding topics that interest me also (like politics, city planning, etc), but that I know some of my followers don't give a shit about them, so I don't feel like talking about them, boosting posts about them, etc. because I have a feeling that I need to provide that kind of content that they are interested in and have received in the past from me to my followers.

Toni Aittoniemi

@raikas @kissane @rolle Ah yes, I had the jitters crawl my brain for months after leaving Twitter.

But it’s now ex-twitter, literally.

I like it here. Most for the calm of mind actually. Not feeling like an algorithm is watching your every move is liberating.

You stop performing when you get here. And that is great.

#noalgorithm

Roni Äikäs ⚛️

@gimulnautti @kissane @rolle It's more chill. Lower barrier, no need to try optimize posts for the algorithm, because there ain't one.

Over the last few days I have found the fun in Mastodon and the community when developing #Mastopoet , before that I used it more randomly, to check what rolle has posted, etc. But I haven't really touched Twitter in the last few days, just to inform people I'm now here.

Seems like I have got enough dopamine from the interactions to the #Mastopoet posts 😎. And I enjoyed a lot creating a tool for the community, and to see people actually use it.

This also is because of some other things about my projects in the past not getting finished/released properly, and this project now being finally in a good state.

I enjoy writing here a lot. Thankfully on #MementoMoriSocial we have the 10k character limit here, even though I have wrote only about 4000 characters in a single post, this far. I probably should write more. I tend to write very long posts, this also being over 1000 characters now. Whoops. Just get the inspiration and feel to write for some reason.

@gimulnautti @kissane @rolle It's more chill. Lower barrier, no need to try optimize posts for the algorithm, because there ain't one.

Over the last few days I have found the fun in Mastodon and the community when developing #Mastopoet , before that I used it more randomly, to check what rolle has posted, etc. But I haven't really touched Twitter in the last few days, just to inform people I'm now here.

Roni Laukkarinen

@raikas Glad you got that feeling with #Mastopoet ❤️ for me it's been that with open source in general but Mastodon has kinda boosted it x100 like with #MastodonBirdUI and other tools.

But not only that, the instant reactions and more natural discourse are great here. I agree everything what you said about the barriers, well put.

As I'm someone who has lived through the growth of the Intenet, I really believe we can achieve the mindset of learning things again, the new more healthy and natural way of using social media. I like this movement and I hope this change continues. I'd like to see that someday people see what nowadays Intenet is doing to us. I'm hopeful.

@gimulnautti @kissane

@raikas Glad you got that feeling with #Mastopoet ❤️ for me it's been that with open source in general but Mastodon has kinda boosted it x100 like with #MastodonBirdUI and other tools.

But not only that, the instant reactions and more natural discourse are great here. I agree everything what you said about the barriers, well put.

Sampath Pāṇini ®

@gimulnautti @raikas @kissane @rolle
The algorithms are like microdosed dopamine.

The principles of user-centric product development dictate that the team should give the community what it wants.

What happens when it wants meth? 🤷🏻‍♂️

Erin Kissane

@paninid @gimulnautti @raikas @rolle

@maya has a great post about this. maya.land/responses/2022/11/28

I think it's crucial that we don't conflate "algos" with "evil algos," but also that whatever we do with recommendations and non-chrono feeds be handled with the kind of care we use with explosives.

kristophr

@kissane This makes sense. I work in software as a product owner specifically around making UI people friendly. I was able to stand up my own instance and threw myself in. However, I want people to join my instance for these very reasons.
-Easy to join
-Very little rules (which does scary me tbh; but my philosophy is just chill and be chill.) I like having debates and discussions with people without getting overly heated. So want a nice welcoming space for that.
Makes me sad when ppl bail

LovesTha🥧

- make norms more obvious when signing up
- fediverse may not be for these people
- fediverse may not be for these people
- reccomend instances not software/fediverse

CynthesisToday

@kissane

Thank you for doing this work. 500 is a lot of data collection and takes quite a bit of time.

Loved your tl;dr, too.

Sifr Moja

@kissane not surprised by any of this. I have to work on the service desk sometimes and the amount of people that are scared of doing anything on their computer is the majority.

They mostly need massive amounts of hand holding.

Wolf Girl Winter

@kissane I find it interesting having seen hundreds of people on bluesky argue for their "right" to use ableist slurs this week are also possibly the same people that had a hard time with feeling picked on because someone asked them to use a CW.

that part i actually like, and consider it part of figuring out the social structures of a new social media. for me I've been more into bluesky definitely because of discoverability and its simplicity

novatorine 🏴🏳️‍⚧️

@kissane I think the best way to make instance-picking more accessible for people is to make it so that instances have a description built right into their representation as a server or whatever, and make it so that those descriptions can have hashtags in them. That way, on joinmastodon.org or whatever, someone could just put in all the hashtags they're interested in and get a list of the instances that share the most amount of those hashtags. Maybe a standardized way to format and present moderation rules and instance values would be great too. Not necessarily something that's like built with software but just kind of a template that everyone can use if they want to to make it easier to scan.

@kissane I think the best way to make instance-picking more accessible for people is to make it so that instances have a description built right into their representation as a server or whatever, and make it so that those descriptions can have hashtags in them. That way, on joinmastodon.org or whatever, someone could just put in all the hashtags they're interested in and get a list of the instances that share the most amount of those hashtags. Maybe a standardized way to format and present moderation...

Michael Gurski

@kissane I can't say that my experience was much different than your results. I'm just too damn stubborn, have an instance that a friend runs, and hadn't really done Twitter much for quite some time. Weirdly enough, I've managed to eventually find people I knew there, and tons of new and interesting people I never would have found.

Siderea, Sibylla Bostoniensis

Hey, @kissane , thanks for doing all this research!

Regarding the issue of what is described as the difficulty of finding people on Mastodon: I'm struck by the fact I'm not certain what people are talking about when they invoke that, because off the top of my head I can think of three [edit: make that four] [edit: no wait make that five] *extremely* different things they might be alluding to:

1) "How do I find the Mastodon presence of somebody I know from some other context?" For instance, a friend or colleague or fan of yours might find themselves thinking, "I hear Erin is on Mastodon somewhere; how can I find her in follow her there?" They may be coming to the Fediverse with the Twitter-conditioned assumption that they should be able to type your name into the search box, and have it turn up your Mastodon identity. If I understand federation right, that works fine on bigger instances, & terribly on smaller ones.

1/?

Hey, @kissane , thanks for doing all this research!

Regarding the issue of what is described as the difficulty of finding people on Mastodon: I'm struck by the fact I'm not certain what people are talking about when they invoke that, because off the top of my head I can think of three [edit: make that four] [edit: no wait make that five] *extremely* different things they might be alluding to:

Jessica 🦕

@kissane
I'm seeing the first one happening more and more over on B-sky these days. There's a lot of "Oh, I can't talk about my art or work? I don't know the etiquette here yet" after they get yelled at for "marketing" or some such.

Okay, off to read!

Juno Jove

@kissane it's more helpful to welcome forgive, and educate.

Thanks for making an effort to do all three.

Lee

@kissane 1-it is the internet and people asshats (they shouldn’t be, but they are)

2-I really like to hear more about. I’m curious about what makes it difficult? Are the search features not robust enough? Etc..

3-to me organic and algorithmic is a contradiction in terms

4-I’ll give them that. I had lots of doubts and anxiety of making sure I picked instance that’s “best for me”. Different servers different cultures. Probably ties into point 1.

sumokirby

@kissane Very interesting. I'm not surprised that sign up and search were pain points. I'm *very* surprised that "got yelled at, felt bad" was so common.

the Hearth

@kissane i think we need to make the norms more explicit but i don't know how to do that without making a really long document that people will just ignore
-F

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