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mcc

This is weird & bad for so many reasons. But what I focus on is:

1. I believe, morally if not practically, this tracking is *worse* than the old 3rd-party cookies. This is because 3rd-party cookies were a legitimately useful tech that could be misused for ads. This tech is *designed* to benefit advertisers from word go, yet is installed on *your* computer, like Malware.

2. Firefox is *worse than Chrome* in their implementation of ad snitching, because Chrome enables it only after user consent.

219 comments
mcc

Now to be clear, the disclosure Chrome provides to users is not *adequate*. Their wording of the "Ad Privacy" feature popup is highly disingenuous and the process to disable once notification is given is too complex and must be performed on a per-profile basis. But at least they *do it*, and to my knowledge don't track/send the data until the popup is displayed. Whereas Firefox just snuck this in in a software update, checked by default and you're probably learning about it now, on social media.

mcc

Other, loose angles to consider this from:

- Google/Firefox claim their tracking features are not "tracking" because they use something called "differential privacy". I don't have room to explain this class of technology, but I sincerely consider it to be fake. Without getting into the details, they provide *less* information to the advertisers than a cookie would have. But I'd prefer they provide none. Steps are taken to anonymize the data, but what is anonymized can often be de-anonymized.

mcc

- The language Google/Firefox use to describe their ad snitching policies just makes my blood boil, an insult on top of the injury of the features themselves. Google uses the label "Ad Privacy" for a feature group that strictly decreases privacy over doing nothing. Firefox calls it "Privacy-preserving ad measurement". You know what would preserve my privacy more? *Not measuring*. I understand why Google is lying to me to protect their own business, but Firefox is supposed to be a nonprofit. WTF.

mcc

- Firefox's "Privacy-preserving" ad tracking has other interesting issues. In another way the new ad snitching is worse than the old tracker cookies, Firefox doesn't *tell* you what data it's collected or reported, and unlike with cookies doesn't give you the ability to delete recorded "impressions".

Also interestingly, the feature is not available to *all* advertisers currently, only a "small number" of partner sites. *Firefox doesn't disclose who they are*, again making this worse than $GOOG.

mcc

- This event seems to tie in with other confusing developments around Mozilla as a company/"Foundation". I do not know enough about these issues to comment on them intelligently. I know only that Mozilla has, inexplicably for a nominal nonprofit, recently bought an advertising firm: mastodon.social/@jwz/112650295

and that I have seen… let's say "criticism" of recent changes to the board makeup: spiceworks.com/tech/tech-gener

- This event seems to tie in with other confusing developments around Mozilla as a company/"Foundation". I do not know enough about these issues to comment on them intelligently. I know only that Mozilla has, inexplicably for a nominal nonprofit, recently bought an advertising firm: mastodon.social/@jwz/112650295

mcc

Anyway, I guess that's a lot of typing. The TLDR is:

- There is now a feature labeled "Privacy-preserving ad measurement" near the bottom of your Firefox Privacy settings. I recommend turning it off, or switching to a more privacy-conscious browser such as Google Chrome.

- I have filed two bugs on Firefox about this, which I am choosing not to link to dissuade brigading. If I have not been banned from the bug tracker by next week I will file another bug about the ChatGPT integration in nightly

Happiness for Stray the Cat

@mcc maybe i just need to give up on not be a product, but to concentrate on how to be a terrible product.

Mx Verda

@Bigshellevent @mcc I can’t find it now but there was a user program that generated garbage data to mask your movements. I think it was called Noize, Noisr, or something

bob

@mcc this sort of stuff is the reason why I use librewolf

Xandra Granade 🏳️‍⚧️

@bob @mcc LibreWolf is really good, I just wish I could relax the timezone masking... ah, well.

bob

@xgranade @mcc librewolf has really good build tooling that makes compiling from source a reasonable thing to do. you can have your own patches if you wnat

mcc replied to bob

@bob @xgranade In this situation (or in the situation where I use LibreWolf official builds for that matter) will LibreWolf contain the drm modules that would allow me to use (for example) Tidal on LibreWolf for Windows?

KDHofAvalon :HeartNonbinary: replied to mcc

@mcc Yes, LibreWolf has everything needed to play DRM media included, it's just disabled by default. You enable it in "Settings -> General" just like in Firefox

mcc replied to KDHofAvalon

@KDHofAvalon thanks. Can this module be integrated in a case where I compiled my own copy of LibreWolf?

KDHofAvalon :HeartNonbinary: replied to mcc

@mcc That, I don't know. I haven't had a need to compile it myself yet in my testing. LibreWolf is just a fork of Firefox though, so it it works there it should also work for LibreWolf

mcc

@xgranade @bob Yeah, this is the problem with using "privacy-conscious software". Privacy is not a very high priority for me. It's just the situation has got *so* bad that even I, a person who doesn't give a shit, is worrying about privacy

Xandra Granade 🏳️‍⚧️ replied to mcc

@mcc @bob One of the most fundamental aspects of privacy is autonomy — being able to choose how much you share, with whom, and how. Contrary to how most privacy-conscious software projects tend to see it, that isn't always "no information shared ever." I wish it was easier to tune and express autonomy instead of either just locking everything to zero or letting ad-tech run my life.

mcc replied to Xandra Granade 🏳️‍⚧️

@xgranade @bob Yeah. Actually, more than half of the time when I get angry about a privacy violation, the thing I am angry about is not actually the privacy violation but that the company doing the privacy violation *lied to me*. I want to be able to make decisions and have them be honored.

yuki - queen of the snow
@bob @mcc i tried librewolf. unfortunately, it seems to force disable some acfessibility features i need, so i can't use it
DELETED

@bob @mcc Isn't librewolf is just Arkenfox built-in?

Ongion

@mcc I'm sorry, the ChatGPT integration???

tarot bird

@mcc "a more privacy-conscious browser such as Google Chrome" is such a cursed phrase 🤢

We really need a new browser from someone that isn't in thrall to adtech, AI bullshit, or fascist politics

tarot bird

@mcc same. I'm going to try it out, because I am so, so sick of this shit

jesterchen42

@mcc Wow. If the direct comparison leads to sentences like "or switching to a more privacy-conscious browser such as Google Chrome", things must be REALLY off. (Yeah, they are.)

So, which browser is still a good approach?! I'm so tired of all the enshittification!

And of ChatGPT and all the other LLM stuff! 😤😒

mcc

@jesterchen I've been hearing about LibreWolf, but I don't know enough about it to endorse it.

The Notorious GDB

@mcc @jesterchen LibreWolf is decent. Firefox is more polished, but LibreWolf definitely has the privacy defaults ert to max to the point where I loosened settings to allow for a better login experience.

Definitely worth a try if FF is getting bad.

ZanaGB

@mcc at first i thought this was satire. Then i read the rest of the thread.

What in the olympic fuck

Nazo

@mcc I wouldn't really say "witching to a more privacy-conscious browser such as Google Chrome." Chrome/Chromium has done stuff like this before multiple times and a number of other privacy violations as well. They did this one thing better (ish), but I would absolutely not under any circumstances call them "privacy-conscious" or implying switching to them would be better.

mcc

@nazokiyoubinbou It is possible part of my goal with that post was to make an unusual statement so as to underline the extremity of the current situation.

Nazo

@mcc Well, you have to be careful with that sort of thing. It is very easy for people to take it literally.

I admit I have a problem with that in general, taking stuff literally that everyone else finds very obviously not literal (Asperger's thing I guess,) but I think a lot of people also defer to such statements when it comes to complex things (especially tech.)

damien

@mcc for completeness' sake, i found a Reddit thread where ppl raised an issue about that 'feature'

- reddit.com/r/firefox/comments/
- in which a Mozilla dev commented and sent an explainer about the feature that Mozila has on Github. I haven't read it yet but i figure it'd be useful to read for people who care about that github.com/mozilla/explainers/

demize

@Eramdam @mcc having given it a quick read I think I agree with andi here more than I did before I read the explainer

like... I guess the intentions are good? but they're coming from a position of "we need to make the web more useful to advertisers" and that's an inherently bad position, and any intentions you have that come from it are also inherently bad, ultimately

we need to stop capitulating to advertisers and investors. the stance mozilla seems to have taken as late, of "we need to show everyone else how this can be done responsibly, because they're doing it irresponsibly" is one I reject outright and this solution only makes sense if you accept that stance

@Eramdam @mcc having given it a quick read I think I agree with andi here more than I did before I read the explainer

like... I guess the intentions are good? but they're coming from a position of "we need to make the web more useful to advertisers" and that's an inherently bad position, and any intentions you have that come from it are also inherently bad, ultimately

damien

@demize @mcc for clarity i wasn't saying andi is wrong. Just adding onto the thread for ppl who might have found that interesting + I feel the explainer is more technical than whatever copy Mozilla uses in their support documentation.

damien replied to damien

@demize @mcc *personally* don't care much, i disabled the feature but i have a pihole/ublock set up so whatever 'non-private' tracking may happen in a result of that is probably not very useful to anybody (and i wouldnt see the ads fed off said tracking lol)

That said, even despite all that I'll stick to Firefox for a while because, like, I'm concerned about the engine homogeneity and sadly Firefox is basically my only option.

Safari on macOS could be an option but I need Windows support and the extensions story still sucks there if you want niche stuff.

I might change my tune when/if Firefox becomes less customisable than it is and "it's not Blink/WebKit" is the only argument but thankfully we're not there yet.

And I guess I'm also married to Tab Containers, every other browser's really wants me to use whole-ass profiles and that's just overkill and clunky imo lol

@demize @mcc *personally* don't care much, i disabled the feature but i have a pihole/ublock set up so whatever 'non-private' tracking may happen in a result of that is probably not very useful to anybody (and i wouldnt see the ads fed off said tracking lol)

That said, even despite all that I'll stick to Firefox for a while because, like, I'm concerned about the engine homogeneity and sadly Firefox is basically my only option.

mcc

@Eramdam I am definitely interested in technical details if only so I can criticize it more precisely

Rich Felker

@mcc Google Chrome, or even degoogled Chromium, is NOT "a more privacy-conscious browser". It's 1000x worse. Yes this is (yet another) betrayal by Mozilla management clowns, but in browsers like in politics, "X betrayed us" doesn't justify "so we should turn to Y who was 1000x worse to begin with".

JP

@mcc that mozilla leadership convinced themselves they needed to add this is one of the biggest unforced errors in their history

mcc

@jplebreton I am hoping it is an error. The other possibility is that it is not an error, but an intentional part of a plan to transform Firefox into a ChatGPT-like corporation that gets some of the benefits of being a nonprofit while operating for profit. ( See also: mastodon.social/@jwz/112650295 )

JP

@mcc even if they wanted that (it's probably something more vague and incoherent and useless) they aren't in any way positioned to do that, so the end effect will just be them burning what's left of their credibility as their users and supporters desert them.

Elenna :verified_transgender:​

@mcc the Mozilla foundation is a nonprofit. the Mozilla Corporation owned by them is not, that way they can circumvent the strict rules on nonprofits. Mozilla make hundreds of millions of dollars in revenue, their management get huge salaries. nonprofit doesn't mean much aside from their tax status. certainly doesn't mean they act in the public interest.
OpenAI is also a nonprofit.

Glyph

@mcc would you be interested in hearing a counter-argument? I actually think this is pretty good for users, at least, given the other factors that we must contend with in the reality of the modern web

mcc

@glyph It is my opinion that whatever counter-argument you are about to offer is one I have probably already considered and discarded in my own head.

However, if you'd like to post your opinion for purposes of starting a discussion thread with *other people*, go ahead, I just probably won't engage.

Glyph

@mcc Thanks, but I am interested in your analysis, not randos. If you're pretty set in your opinion on this one I will not summon further chaos to your mentions

nicholas_saunders

@mcc @glyph an evergreen, useful regardless of topic.

mcc

@nicholas_saunders @glyph I mean, on most topics I am actively curious to hear other people's perspectives, but this is a topic I have been personally doing an unusual amount of research on over the last two years so… maybe less so this time? >_>

Adam Murray

@mcc supposing we wanted to avoid these browsers altogether, we’re starting to run low on options

mcc

@armurray Guess I'll be researching librewolf next :(

Adam Murray

@mcc these companies are such bullshit; the gateway to all knowledge, choose your toxicity

*

@mcc i don't want a browser that has the advertising-based financing model of the web baked in.

i would just like to look at web pages without being sorted into a focus group for market research and have yet to see a good justification for the pervasive tracking, surveillance, and manipulation that online ads facilitate.

:baba_a::baba_n::baba_o::baba_n::wide_i::baba_c::baba_u::baba_s:
@mcc Mozilla has truly shown that, They're not the same company I grew up with anymore. I've practically given up with Mozilla because it's just so hard to really use their software anymore.
I would try out completely different Browsers like Konqueror but that does not work well with the web in the slightest.
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