Other, loose angles to consider this from:
- Google/Firefox claim their tracking features are not "tracking" because they use something called "differential privacy". I don't have room to explain this class of technology, but I sincerely consider it to be fake. Without getting into the details, they provide *less* information to the advertisers than a cookie would have. But I'd prefer they provide none. Steps are taken to anonymize the data, but what is anonymized can often be de-anonymized.
- The language Google/Firefox use to describe their ad snitching policies just makes my blood boil, an insult on top of the injury of the features themselves. Google uses the label "Ad Privacy" for a feature group that strictly decreases privacy over doing nothing. Firefox calls it "Privacy-preserving ad measurement". You know what would preserve my privacy more? *Not measuring*. I understand why Google is lying to me to protect their own business, but Firefox is supposed to be a nonprofit. WTF.