I worked for Microsoft's Xbox division for 3 years. Not directly as an employee, but as someone doing customer support.
What Microsoft *really* excels at is building online communities.
They're exceptional at it, in fact.
Microsoft will never just drop in and say, "Here's our Fediverse offering!"
Instead, they'll be exemplary citizens, listen very carefully, and amplify feedback from the community that just so happens to align with their marketing goals.
@atomicpoet Interesting.