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Chris Trottier

Also Microsoft's dominance rarely starts with evil moustache twirlers that want to "embrace, extend, extinguish".

Sometimes that's where it ends up, but that's not usually where it starts.

Usually it starts with rank-and-file Microsoft employees saying, "I want to build the next big thing!"

So they do.

But how do they build it? With Microsoft "integrations".

Then the executives get involved, and they naturally want to monetize...

33 comments
Chris Trottier

Most people who work at Big Tech companies don't wake up in the morning and think to themselves, "How do I wreck the Fediverse?"

Instead, they go, "I want to build something that I genuinely care about -- and I have the financial resources to do it!"

So they do because why not, right?

Where it gets dodgy is when the bean counters start asking, "How do we decrease churn?"

Chris Trottier

What I'm getting at here is that there doesn't need to be a grand conspiracy.

There just has to be nerds at Big Tech companies that want to build the "next big thing".

They have financial resources. They have marketing. They have a guy doing analytics who says, "This shift in our UI will increase revenue by a factor of 2X!"

Then you have the guy in accounting rejoice because it worked, and an executive who says, "Next big thing created shareholder value!"

Chris Trottier

Anyway, how do we alleviate the danger of Big Tech "building" the Fediverse?

We need to consider alternatives to Big Tech.

Specifically, we should consider crowdfunding or non-profits or co-ops.

Maybe we should make it viable for people to make a living from the Fediverse without having to do it through Microsoft, Apple, or Google.

Just food for thought.

Viss replied to Chris

@atomicpoet what youre describing here is pretty similar to some stuff that happens in the show. also, its an exceptionally well done show

Lorq Von Ray

@atomicpoet - When you consider that Microsoft is trying to turn Windows into an OS-as-a-Service platform, plus all of their other baggage, plus the rest of the big tech baggage, we shouldn't be inclined to want to affiliate with Microsoft or Meta or Google. But that also means that smaller companies have Have HAVE to resist the lure of big money from Big Tech.

benx

@atomicpoet
Are you familiar with the work being done by @coopcloud and Co-tech coops.tech/

benx replied to Chris

@atomicpoet
Admittedly I'm not too familiar myself, from what I understand @coopcloud are looking collective build an alternative cloud infrastructure that is run and managed by a network of tech co-ops.

And co-tech is a burgeoning network of tech co-ops.

I hope I've got that right?

Robert Guillam

@atomicpoet hello. Thank you for your threads. They are great explainers btw.

DELETED

@atomicpoet

You make valid points, the Fediverse should not get taken over by big business.

Sincerely, Monica Andrews

JohnW

@atomicpoet I think it is currently viable. Many ideas are floating around, but they won't be too influential until we get some organization.

Here it feels more like a naturally occurring long-game method that builds strength over time.

Btw... this method works. It is exactly how I built my customer base for my freelance work, which celebrates its 20th anniversary this year.

Colin Oatley

@atomicpoet
I don’t see the problem. Mastodon requires servers to host its software. Microsoft is in the business of renting virtual servers, I.e. Azure. How is running Mastodon on an Azure Linux virtual machine worse than running Mastodon on any other Linux server?

DELETED

@atomicpoet This is why #ZincCoop is building #Convene: a software platform that people can build fediverse applications on top of; with an operating model that is socioeconomically sustainable.

TeaPolitics

@atomicpoet
To be fair, Microsoft might be able to keep instances scalable in ways its competitors are failing at.

JudeNunga

@atomicpoet

Maybe "we" should just enjoy what we have, social media that doesn't rely on $$ and is run and built by people because they want to?

Why does it always have to come down to people making money?

What is happening now is done through co-ops and crowdfunding, it may not provide a "living" for people, but that's ok.

The Fediverse already exists, it doesn't need building. It has been built. It doesn't need perpetual growth, as it doesn't have to provide increasing profit, it doesn't have to follow the commercial tech methodology.

It's not broken, it works just fine, it doesn't have to cater to the whole effing world, it doesn't have to compete with FB or twatter or whatever commercial rubbish is out there, it can just be what it is.

@atomicpoet

Maybe "we" should just enjoy what we have, social media that doesn't rely on $$ and is run and built by people because they want to?

Why does it always have to come down to people making money?

What is happening now is done through co-ops and crowdfunding, it may not provide a "living" for people, but that's ok.

Chris Trottier replied to JudeNunga

@JudeNunga Because work is work, and people should be compensated for it.

Do you work for free?

JudeNunga replied to Chris

@atomicpoet

lol sure. I do a lot of "work" for free, have done my whole life.

If I work at something I want to do, then it's my choice to do that, I don't expect to be "compensated" by others.

No one is forcing people to use social media, in fact we've done quite well without it for centuries. No one is forcing people to host instances on the Fediverse, or actually even asking people to do it, people do stuff for their own satisfaction, not everyone wants to exploit others for money.

Chris Trottier replied to JudeNunga

@JudeNunga How do you feed, clothe, and shelter yourself?

JudeNunga replied to Chris

@atomicpoet

By selling my labour, or by doing the work of providing these things for myself, eg: I grow my own food.

Capitalism means that people work for profit, it's how the majority of humans have decided they want to live, to exploit others for profit. The profit has been increasingly concentrated in the hands of very few.

It doesn't mean it's the only way.

The Fediverse doesn't have to follow the exploitative tenets of capitalism and greed. It can be different.

Chris Trottier replied to JudeNunga

@JudeNunga That’s right. You sell your labour.

And people who write software, administrate instances, and provide content are providing labour that others are willing to pay for. So why not give them the means to make a living?

As you already noted, the Fediverse can be different *if* we prove and build a different, more sustainable model. Which could include — but isn’t limited to — crowdfunding, non-profits, and co-ops.

JudeNunga replied to Chris

@atomicpoet

If people are willing to pay for their work, I don't have an issue with that.

However if people don't want to pay for something they see no need for, I have no issue with that either.

The Fediverse already has crowdfunding, non profits and co ops, it already exists, are you suggesting building another one? Why?

Improvements can be made, but if people are happy with what already exists, and don't see a need for more, than they aren't going to be interested in paying for more.

Chris Trottier replied to JudeNunga

@JudeNunga I’m suggesting that people consider crowdfunding, non-profits, and co-ops.

And again, not everyone is considering them as alternatives to Big Tech.

JudeNunga replied to Chris

@atomicpoet

I have no argument with that at all.

IMO "big tech" will fail to make any inroads on the Fediverse, but this of course is just my opinion. Trust has been destroyed, and it is extremely hard to rebuild that.

TeaPolitics replied to Chris

@atomicpoet @JudeNunga
Would you turn down a donation from Microsoft?

TeaPolitics replied to Chris

@atomicpoet @JudeNunga
In a purely hypothetical case, it would make sense for them to beef up a particular instance so that it drives users away from Meta/Twitter, which should in theory drive more instance makers to consider hosting via Azure.

Also I wouldnt put it past them to offer deep discounts on hosting instances for the same purpose.

Herbivorous Rex

@atomicpoet Linux services many large businesses and big tech is heavily involved. And yet it’s maintained it’s independence at the core. Hopefully that model can be followed.

Matt Sqwrl

@atomicpoet As they're just selling you hosting, is this really a big issue? They don't own your data, you're not locked in... Aren't those the big issues? As compute becomes more of a commodity, isn't it good to just have someone else deal with that and put the effort into higher value things?
I'm still not very settled on this but it feels like controlling your data and moderation are the bits that commercial social media can get very toxic with.

Dave Lane 🇳🇿

@atomicpoet here, we're running into the fact that corporations, are, in fact, in a race to the ethical bottom, and this is a more-or-less inevitable outcome, and anyone working for a corporation is pretty naïve if they think otherwise.

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