What I'm getting at here is that there doesn't need to be a grand conspiracy.
There just has to be nerds at Big Tech companies that want to build the "next big thing".
They have financial resources. They have marketing. They have a guy doing analytics who says, "This shift in our UI will increase revenue by a factor of 2X!"
Then you have the guy in accounting rejoice because it worked, and an executive who says, "Next big thing created shareholder value!"
Anyway, how do we alleviate the danger of Big Tech "building" the Fediverse?
We need to consider alternatives to Big Tech.
Specifically, we should consider crowdfunding or non-profits or co-ops.
Maybe we should make it viable for people to make a living from the Fediverse without having to do it through Microsoft, Apple, or Google.
Just food for thought.