29. Never use a warning when you mean “UNDO”.
while there are many actions you can take on a computer that are non reversible, most of the ones with confirmation dialogs truly are reversible. these boxes should only be used when absolutely necessary, and seriously rethoghr even then. the unfortunate side effect of their overuse has been alert fatigue: people have become accustomed to their typical meaninglessness and dismiss them without reading, even important ones
https://web.archive.org/web/20200331195803/https://alistapart.com/article/neveruseawarning/
30. Avoid alert fatigue at ALL costs.
imagine the marketing department got their hands on the fire alarms. they would almost certainly use them every day to gather the entire building to one spot, and megaphone about the latest 30% off sale at Myer.
when there’s something actually important, like a real fire, people would die, and it would be marketing directly responsible for those deaths.
this is why letting app developers register notifications on your phone was a huge mistake.
30. Avoid alert fatigue at ALL costs.
imagine the marketing department got their hands on the fire alarms. they would almost certainly use them every day to gather the entire building to one spot, and megaphone about the latest 30% off sale at Myer.
when there’s something actually important, like a real fire, people would die, and it would be marketing directly responsible for those deaths.