57. Negativity Bias
related/mentioned in #35.
humans are wired to notice and remember negative experiences more strongly than they notice or remember positive experiences. negative yelp reviews are more likely than positive yelp reviews. if your software is successful at being easy to use, it will be invisible, and most people won’t remember it.
58. more on episodic memory
ever stand up to do something, walk into another toom and forget what you were doing?
it turns out there’s a reason for this. since human memory is organised around episodes, experiments have found that walking through a door is a trigger for ending an episode- the result? short term memory is cleared and primed for new input.
what triggers exist in software? how often have you picked up your phone to do something, saw a notification and lost your flow?