31. don’t rely on the user to have fast reaction times, or high levels of hand eye coordination. this is as much an accessibility guideline as it is a usability guideline. Primary offenders are things like double clicks, rapidly changing search results, drop down menus, popouts that rapidly appear and disappear, and in general bait and switch buttons.
32. don’t confuse a steep learning curve for bad UI. don’t confuse something that is just similar to what you’re used to for good UI. Don’t confuse the level of pain you went through to learn something with its intrinsic worthiness. The only “intuitive” interface is the nipple.
(not actually true, there’s a whole job for teaching babies how to breastfeed, but that’s the catchphrase for this one, sorry.)