32. don’t confuse a steep learning curve for bad UI. don’t confuse something that is just similar to what you’re used to for good UI. Don’t confuse the level of pain you went through to learn something with its intrinsic worthiness. The only “intuitive” interface is the nipple.
(not actually true, there’s a whole job for teaching babies how to breastfeed, but that’s the catchphrase for this one, sorry.)
33. the subjective experience of a UI is often vastly different from the objective reality of the system, particularly with regards to perception of time and mental models about what the computer is actually *doing* and how it works. The Watched Kettle effect. For instance, shortcut keys *feel* faster but are measurably slower than just using menus. A file copy routine can be made as fast or slow as you like but the *perception* of its speed is down to how the progress bar is animated.