Gregory's ServerThere's even variations on the rainbow, e.g. the Tandy CoCo had a variation, a red-green-blue graphic design
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@thomasfuchs I've had quite a few c= addons in my day but I don't know what the added on the right side of that pic is. Guess I've not seen many boxes!  @Jason_Dodd thatโs a Commodore PET diskette drive; they didnโt have the 1541 yet so they used that as a photo. Doesnโt even work with the 64 @Jason_Dodd @thomasfuchs I think that's a 4000 or 8000 series external floppy drive https://i0.wp.com/www.commodore.ca/wp-content/uploads/2013/06/commodore-complete-product-line-pg7.jpg?fit=623%2C827&ssl=1 @jeffluszcz @Jason_Dodd for the first few months at least they didnโt have the disk drives yet (maybe waiting if the machine is a success?), so they just threw some PET peripherals on the box (this box is for my Commodre 64 with serial #10550) @thomasfuchs I remember always loving the logo. What a machine the #c64 was! In the vintage advertisement you shared, I wonder how Dick Schwartz did on whatever he was working on with that tape drive, printer, modem, monitor and such. Those pins are great to see, too. @gdlf @thomasfuchs Yes, not to mention what a machine it still is! I've just been playing #Lester, a polished and thoroughly enjoyable C64 game that was released only yesterday, not sure it even qualifies as #RetroGaming ;) The NeXT logo is sort of a riff on the earlier rainbow logo, lil' bit more neon and a segue into the 90s Even some otherwise boring business software used rainbow color logos back in the 1980s and 90s  @thomasfuchs then there was DEC who used Rainbow branding ironically on their PCs...the word appeared in monochrome on the badge and without an upgrade they only displayed monochrome graphics ๐ Rainbows were Very Important in the 1980s @thomasfuchs If you're gonna blow a big wad of cash on an instruction tome, go whole hog and print the cover in as many colors as you can afford ATARI logo on computer and computer software packaging on the late 70s/early 80s also used a rainbow logotype  @thomasfuchs I really wish I kept more of my software boxes. Those things were magnificent. @thomasfuchs I had the same on one of mine a while back! ๐ I think this is my favourite though... @stokes I'm always amused when I see phony illuminated computer logos on TV. Those are mostly Apple laptops. While other companies enjoy free promotion no matter how it comes, you technically need permission. Many companies PAY for that, but Apple denies it for any case that might associate its brand with anything villainous or criminal. As a result, soap operas and such CAN'T use it, because that would make necessary ambiguity impossible for them. Apple's cutting their own throat, I say.  @thomasfuchs They turned into HDR logos https://displayhdr.org/not-all-hdr-is-created-equal/ @thomasfuchs Absolutely loved Atariโs product design from that era (and also the earlier โlate 70โs beigeโ era)  @thomasfuchs I remember having read manuals of the Atari 800xl which were far more rainbowy than this. They may have been printed by third parties, but the meme was out there for sure.  @thomasfuchs Almost all Fortune 1000 logos now are San Serif black. Everyone looks like everyone else.  @thomasfuchs This logo always reminded me of the tripods eye from The War of the Worlds (1953) https://unobtainium13.files.wordpress.com/2020/10/wer.jpg @thomasfuchs that radio shack font is just pure nostalgia I wonder if a variation of it is available anywhere? @thomasfuchs The 'CoCo' used a television as the monitor. This logo references the RGB (red-green-blue) phosphor scheme of colour television screens of the time, and helps the buyer to understand both that it's a colour-capable computer, and how it produces the colour display. @thomasfuchs a while ago a friend of mine found this guy on ebay who was selling pretty realistic โIBM ThinkPadโ stickers and bought a bunch that he gave out to folks so we can fix up a bit the lenovo thinkpads. It was quite nice. ๐ @thomasfuchs well.. it was the way of all computer manufacturers to show off the colour capability of their systems in their logos. It's not exactly a defining feature of a system now everything does billions of colours ๐คทโโ๏ธ   |
The Commodore 64 had it for its logo as well, at first only on the packaging but later as little stripes on the computer badge itself