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Thomas 🔭🕹️

Even some otherwise boring business software used rainbow color logos back in the 1980s and 90s

Lotus Improv spreadsheet software for NeXT package. The logotype uses a progression of yellow-magenta-blue-red-yellow-green.
21 comments
Mark Shane Hayden

@thomasfuchs then there was DEC who used Rainbow branding ironically on their PCs...the word appeared in monochrome on the badge and without an upgrade they only displayed monochrome graphics 😂

Rainbows were Very Important in the 1980s

WesDym

@msh It was not meant to be ironic, and I don't think people saw it that way. The term referred to its versatility, as it could run as a terminal or on two different OS's. It was monochrome by default, but could be upgraded to colour.

infinite_loopy

@thomasfuchs If you're gonna blow a big wad of cash on an instruction tome, go whole hog and print the cover in as many colors as you can afford

Thomas 🔭🕹️

@infinite_loopy That's the software box :) The giant tome is part of it.

Thomas 🔭🕹️

ATARI logo on computer and computer software packaging on the late 70s/early 80s also used a rainbow logotype

Packaging for Atariwriter (word processing software)
Craig Maloney ☕

@thomasfuchs I really wish I kept more of my software boxes. Those things were magnificent.

Thomas 🔭🕹️

I may have to do a vinyl wrap again on my laptop

kaelef

@thomasfuchs Where did you get the wee classic Apple logo from?

rob

@thomasfuchs I had the same on one of mine a while back! 👍

I think this is my favourite though...

MacBook with Batman decals on the lid
WesDym

@stokes I'm always amused when I see phony illuminated computer logos on TV. Those are mostly Apple laptops. While other companies enjoy free promotion no matter how it comes, you technically need permission. Many companies PAY for that, but Apple denies it for any case that might associate its brand with anything villainous or criminal. As a result, soap operas and such CAN'T use it, because that would make necessary ambiguity impossible for them. Apple's cutting their own throat, I say.

kaelef

@thomasfuchs Absolutely loved Atari’s product design from that era (and also the earlier “late 70’s beige” era)

vruz

@thomasfuchs I remember having read manuals of the Atari 800xl which were far more rainbowy than this. They may have been printed by third parties, but the meme was out there for sure.

gunstick

@thomasfuchs my Atari Falcon 030
The last computer that Atari created.

Sunil

@thomasfuchs Almost all Fortune 1000 logos now are San Serif black. Everyone looks like everyone else.

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