So, we see two things happening here. First, corporations are stratifying their customers by the value that they provide to the company. Second, they are deliberately introducing frictions for the less-valued subset of customers, in order to minimize service interactions with these individuals.
This leads us to the problem that has broken air travel today. When hold times are twenty minutes, getting a call-back is a perk. When hold times are nine hours, it is a necessity. But by design these callbacks are not available and instead we get a catastrophic system failure, where the hold times connection durations that another technology, cell phones, are not engineered to provide.