@ct_bergstrom Thinking more about this I'm not sure it's quite the same. Costco customers keep coming back, so... Perhaps making people wander the whole store forces them to discover "deals" that on the whole they end up being happy with, so ultimately maybe both Costco and its customers get what they want?
Though speaking personally as a Costco shopper, I rarely go for any of the deals. Usually I walk in with a list and walk out with the things on it. Maybe I'm not typical. 🤷