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Mastodon

We are teaming up with the design agency @oakstudios to update our homepage and our brand. Goodbye social media blue, hello vibrant purple!

blog.joinmastodon.org/2022/06/

186 comments
Eugen Rochko

@n8chz @lmtr0 @goat @Mastodon @oakstudios Anything with a name that is meant to be recognizable is a brand

n8chz ⒶⒺ

@gargron @lmtr0 @goat @Mastodon @oakstudios Yikes it not only has a brand it has a CEO. There truly is no such thing as an alternative anything.

Saxnot

@n8chz stop being so salty. Mastodon is a great open source project and just because it pays designers to improve the logo doesn't mean all hell has opened

had to think about Hugh Brandity VHS introduction to being a brand youtube.com/watch?v=rPHK494AUx

@Gargron @lmtr0 @goat @Mastodon @oakstudios

Saxnot

@n8chz that's not what memetic means and it's not what I meant.

Mastodon lives in your brain due to certain associations. These associations transmit themself via word of mouth, marketing, fun images, et cetera.
Most of them die. You won't remember a sticker on a garbage can besides a starbucks. But herpahs you will remember the starbucks due to your association with its coffee, ambient or whatever.

Same with mastodon.

marintizar

@Mastodon sözde sözlük moru yapmadınız ya şu siteyi, yazıklar olsun size mastodon geliştiricileri!..

delvina ✨

@Mastodon Also, I may or may not be biased because of my instance's purple theme.

Sam

@Mastodon @oakstudios Honesyly purple seems like a better theme than blue. Plus I like that shade.

Slips :blobfoxgooglythinking:
@Mastodon didn't Discord just do this exact think like, a couple months ago?
Chris Dolunt

@Mastodon @oakstudios You have my permission to make this change.

SkyfaR

@Mastodon @oakstudios okay jetzt also nicht mehr Twitter blau sondern dafür Discord lila wie originell.

joene :ecoan: :bij1_flag: :antifa: 🇵🇸 🕊️

@Mastodon @oakstudios Personally I would use a bit less saturation, but it's good enough for me. And purple!

joene :ecoan: :bij1_flag: :antifa: 🇵🇸 🕊️

@Mastodon @oakstudios Would also great btw if users could pick their own preset color for the web-ui.

easrng

@Mastodon @oakstudios the lack of contrast on top of the mastodon doesn't look great

AlphaChill ❤️‍🔥

@easrng @Mastodon @oakstudios I agree, the icon hardly visible now over that shade of gray, couldn't it be darker, at least in that case?

Mastodon

@alphachill @easrng @oakstudios We've just put the new logo into the old design of the blog for now. None of the redesign work is complete yet.

AlphaChill ❤️‍🔥

@Mastodon @easrng @oakstudios Good to hear, users will voice their opinions. :ablobjoy:

ocdtrekkie

@Mastodon @oakstudios Goes well with my Sandstorm.io server. Purple is the new blue.

[DATA EXPUNGED]
Tam

@Mastodon @oakstudios Why was this necessary?

Is this why so many terms that were endearing to Mastodon -- like Toot! -- are going so generic?

Y'all going for an IPO next?

Tam

@Gargron @Mastodon @oakstudios Be careful to avoid Discord "blurple" during the makeover.

projectblurple.com/

kebab

@Gargron @spicytamazon @Mastodon @oakstudios Yall should be charging to read some of these "criticisms" tbh. Although I do regret "toots" being changed. its still toot on my client tho, so Im happy! Also the purple looks great

Brandon Smith

@Mastodon@mastodon.social @oakstudios@mastodon.social So...a shitty rip-off Discord Logo. Went from ripping off one shit-tier social platform to another. I'd expect nothing less.

Fedi.Tips 🎄

@Mastodon @oakstudios

Saw this over on mastodon.online, all the blues replaced with purples.

It is now quite hard to see whether a post is boosted on my laptop's screen.

The old blue was much easier to distinguish.

It doesn't matter what colour the logo is, but please keep the interface colours useable with better contrast.

Luc

@feditips @Mastodon @oakstudios I agree that contrast is very very important, because it heightens accessibility. Although for me it sort of works; could there be a difference between light mode and dark mode? (I use light.)

Fedi.Tips 🎄

@Lucseleventje @Mastodon @oakstudios

I use dark, the background colour is too similar to the new blue/purple.

Guessing a lot depends on the monitor/laptop model too.

Fedi.Tips 🎄

@egonw @Mastodon @oakstudios

There is a high contrast theme option but I'm guessing most people won't know about it?

However, just heard from @Gargron that they've fixed the contrast issue in the upcoming update 🥳

Eugen Rochko

@feditips @Mastodon @oakstudios If you're talking about the web app, I fixed the contrast in the main branch, but mastodon.online/mastodon.social are not updated to that version yet.

DELETED

@Mastodon

El nuevo mastodon vendrá de inflarse en la fabrica de Wllly Wonka 👏 espero que no sea la única novedad xP
@oakstudios

JL the Masto Don

@Mastodon @oakstudios Love it! Noticed the favicon was updated a couple of weeks ago, and wondered if a change was in the air!

DELETED

@Mastodon @oakstudios I already love it because purple is also my son and wife's favorite color 😃

[DATA EXPUNGED]
Darnell Clayton :verified:

@Mastodon @oakstudios Purple also signifies royalty & power so it fits as well.

Alejandro Baez

@Mastodon @oakstudios it really does stand out! Loving the new color. 🙌

FiXato

@Mastodon
FYI, the new purple used in the call to action button widget has a contrast that kinda makes it 'swim' annoyingly in my vision. It makes the text 'dance' quite a bit more and thus makes it harder to read for me.
@oakstudios

[DATA EXPUNGED]
AlphaChill ❤️‍🔥

@Mastodon @oakstudios I just downloaded the icon a few minutes ago. Hah, good timing.

Gracious Anthracite

@Mastodon @oakstudios

That's.... that's still very much Social Media Blue, with a very slight shading towards purple.

EMBRACE THE PURPLE.

seachanged

@anthracite @Mastodon @oakstudios

And now we "Publish". The days of Toots are past us...

Gracious Anthracite

@seachanged

Personally I have always hit “RAR” but that’s the joy of a small instance. :ds_happy:

piece of shit garbage whore

@anthracite @Mastodon @oakstudios i very much agree, give us a purpler purple! go warm with it too!

Gracious Anthracite

@realcaseyrollins @Mastodon @oakstudios

Oh wow you’re right, I just checked and the colors are super close.

Iván Ávalos 🇲🇽

@Mastodon @oakstudios Purple is my favorite color, but it will take a while for me to get over the trademark Mastodon blue that everyone knows already.

Patrick Siebenbürgen

@Mastodon @oakstudios I do like the change and I was wondering if it was only a decision of one instance, but now to the the whole mastodon brand follow suite during this time of attention is exiting

Jes🐈

@Mastodon@mastodon.social @oakstudios@mastodon.social purple is a very bad shade for accessibility. purple is very hard to read and gives me a headache.

Ttown

@Mastodon @oakstudios l like the new color but the shape is more of a word bubble and less of a Mastodon. It needs a tusk.

Ttown

@Mastodon @oakstudios Also, sad to say, the M reminds me of golden arches.

kebab

@Mastodon @oakstudios Looks really good! It reminds me of the Emacs logo

[DATA EXPUNGED]
Down10

@Mastodon The purple is really eye-searing. Could you maybe tone down the contrast a little?

Dick Smiths Fair Go Supporters

@Mastodon

Were you inspired by the (#)FediverseIcon we produced last week? If so that great!

Find it here:
activism.openworlds.info/@dsfg

Scroll up in the thread for isolated versions you can use on your website to pump fediverse.

Viva La Fediverse!!

@oakstudios

Mastodon

@dsfgs @oakstudios Sorry, it was decided about a month ago...

Dick Smiths Fair Go Supporters

@Mastodon
That is totally wild that we both thought of the same-ish gradient.

To be fair we did come out with three gradient colours so the odds are maybe not so surprising.

Purple is an intriguing colour. We understand some folks are repelled by it like @kev which is only a part of the reason why we wanted to offer Fedizens some choices.

We look forward to learning more about you design choice at that blog, but we think we know why already.

:)

@oakstudios

@Mastodon
That is totally wild that we both thought of the same-ish gradient.

To be fair we did come out with three gradient colours so the odds are maybe not so surprising.

Purple is an intriguing colour. We understand some folks are repelled by it like @kev which is only a part of the reason why we wanted to offer Fedizens some choices.

main
@dsfgs @Mastodon @kev

Question is not knowing why we think, but knowing how to think.
🤔
Kev Quirk

@dsfgs I'm not repelled by it. I specifically said I like the colour. It just doesn't stand out from SO MANY other online entities that are using purple at the moment.

@Mastodon @oakstudios

Dick Smiths Fair Go Supporters

@kev
In an assessment you made about searchEngines we saw somewhat recently, you struck out Startpage from a list of viable options because the icon had purple.

Agree that one generally wants to have a couple options for an icon in case a person is already using one that is similar.

@Mastodon @oakstudios

Kev Quirk

@dsfgs please, if you’re going to quote me, do so accurately. It wasn’t because of the logo being purple. It was because their entire theme is purple and that particular washed out shade that they use doesn’t appeal to me.

I said in my reply to this particular toot that I liked the new colour purple mastodon are using.

@Mastodon @oakstudios

Dick Smiths Fair Go Supporters

@kev
We read it as you saying 'colour purple bad'.

Boycotting something for a colour choice is not a strategy we would use.

Each to their own, though. 😊

@Mastodon @oakstudios

Kev Quirk

@dsfgs well that’s a misunderstanding on your part. I haven’t been boycotting anything…

@Mastodon @oakstudios

Dick Smiths Fair Go Supporters

@kev
Maybe boycott is the incorrect term, but semantics aside you effectively 'ruled out' Startpage due to the purple.

@Mastodon @oakstudios

Kev Quirk

@dsfgs this is an utterly useless and idiotic conversation. You’re cherrypicking parts of my comments then adding your own commentary. I’m done.

zayc_

@Mastodon @oakstudios this offcenter "m" triggers me so much more than it should.

Marcel 🌚

@Mastodon @oakstudios I personally like the blue (or maybe 🍊?) more but I fully support the decision and wish y'all good luck with the redesign!

davidak

@Mastodon "improve how well it communicates what Mastodon is"

can you make clear, that mastodon is a software that powers fediverse instances and that the fediverse is the network you are part of? many users seem not to get that and i think it's due to unclear communication, on the homepage

it currently says: "Mastodon isn’t a single website like Twitter or Facebook, it's a network of thousands of servers"

but mastodon is not a network! the fediverse is, but never mentioned

@oakstudios

Kristian
@davidak I sort of get that point, but then again: You could say the "Mastodon" network is a network of #fediverse servers that run the same software with the same assumptions and feature set. Unfortunately, even to date the #fediverse still works best if you interact with users that are on the same software as you are. Hopefully at some point this will change/improve to really make the #fediverse more "one network" of people that can interact without barreers regardless of whether they are on Mastodon, Friendica, Misskey, Pleroma, Pixelfed or whatever floats their boat.

@oakstudios @Mastodon
@davidak I sort of get that point, but then again: You could say the "Mastodon" network is a network of #fediverse servers that run the same software with the same assumptions and feature set. Unfortunately, even to date the #fediverse still works best if you interact with users that are on the same software as you are. Hopefully at some point this will change/improve to really make the
Peter Wiehe ("Trox")

@Mastodon @oakstudios Purple instead of blue (like the big evil f... company) is a good idea

Alado
О, давайте теперь все сайты и иконки будут в этом цвете!
Evan Azure

@Mastodon @oakstudios I also have a new logo in purple, it'll be used in the website

DELETED

@Mastodon will yall adapt the dangling dick logo too because as much as i like to refer it as that i think it looks kinda cool

DELETED

@Mastodon also the current blue-ish black color for the backgrounds doesn't work with this lol

yall should just make it black

the Rälv 🌱

Don‘t understand why the logo doesn‘t have the point (the eye of the mastodon) in it… ❓@Mastodon @oakstudios

Ty Dunitz

@Mastodon @oakstudios This eye-burning electric purple is very trendy rn (Twitch, Discord) but it’s an accessibility nightmare for those with impaired vision. Blue is boring, but blue was not ubiquitous for no reason—it’s the colour the human eye can tolerate the longest. This is very much not. It looks great, it’s just a poor and uninclusive choice upon which to base your whole brand.

Alina 0xFF

@Mastodon @oakstudios I don't see much purple on a calibrated screen and I'd love to see more purple

Evelyn fra denne andre øya

@Mastodon@mastodon.social @oakstudios@mastodon.social "we are teaming up with {companyname}" is up there as far as insufferable corporate-speak goes, what next, logo x logo?

drevil

@Mastodon @oakstudios While I personally had nothing against the previous color, I welcome the new change. I will say tho, I though the color was changed based on a "profound" reason other than "because blue is used by many other social networks" 😂​. Of course, there's nothing wrong with that

Teknikal_Domain

@Mastodon @oakstudios

Just... don't pull a Discord with this one, okay guys?

ben🎃ui

@Mastodon @oakstudios I love Mastodon but the name is a real problem for a lot of people. Maybe consider changing that before putting a new coat of paint on it?

Jon Henshaw

@Mastodon @oakstudios looks great and makes sense from a branding perspective 👏

Please make the logos available in SVG format and perhaps consider creating a downloadable media kit.

Jon Henshaw

@Mastodon @oakstudios I've started to replace Twitter with Mastodon on my sites and want to replace it with the purple version. Also, when I write articles, I want to get and use the logo directly from you so I have the best version and format.

Arun Shah™

@Mastodon @oakstudios purple color are awesome, & when will be launched mastodon message service ?

⛳ rebel

@Mastodon can you use the new logo yourself for blog and other things and where can you get it?
@oakstudios

Christiaan :fedora: :flag_nl:

@Mastodon @oakstudios can you also make a before and after picture? That way the visual differences will be more apparently (because beside the colour change I'm not noticing a difference in the icon) 🤔

Mx Amber Alex

@Mastodon @oakstudios looks like discord. not a fan. when you start talking about "updating our brand", you start to sound less like open software and more like venture capital.

but hey, i keep pitching fedi to people with "if the devs take a weird turn, the fediverse can continue without them", so yknow 🤷‍♀️ whatever tweaks your freak, i guess

Ryuno-Ki

@amberage @Mastodon @oakstudios
Looking at Discord's Branding page lists „blauolett“ (blue + violett on the German version).

Might got updated somewhen 🤷

vance

too bad the creative vision of the mastodon project has been corrupted by a modicum of attention that will likely be fleeting lol

Nathan Jung

@Mastodon @oakstudios please add an option in the iOS app for a main accent color and matching app icons with those colors. 🟪🟦🟩🟨🟥

Ember

@Mastodon @oakstudios it looks okay, but I think the better thing to do would be let the users pick what accent colour they want

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