We are teaming up with the design agency @oakstudios to update our homepage and our brand. Goodbye social media blue, hello vibrant purple!
https://blog.joinmastodon.org/2022/06/mastodon-branding-updates/
Mastodon
We are teaming up with the design agency @oakstudios to update our homepage and our brand. Goodbye social media blue, hello vibrant purple! https://blog.joinmastodon.org/2022/06/mastodon-branding-updates/ 186 comments
12
Eugen Rochko
@n8chz @lmtr0 @goat @Mastodon @oakstudios Anything with a name that is meant to be recognizable is a brand
Saxnot
@n8chz stop being so salty. Mastodon is a great open source project and just because it pays designers to improve the logo doesn't mean all hell has opened had to think about Hugh Brandity VHS introduction to being a brand https://www.youtube.com/watch?v=rPHK494AUxE
Saxnot
@n8chz that's not what memetic means and it's not what I meant. Mastodon lives in your brain due to certain associations. These associations transmit themself via word of mouth, marketing, fun images, et cetera. Same with mastodon.
marintizar
@Mastodon sözde sözlük moru yapmadınız ya şu siteyi, yazıklar olsun size mastodon geliştiricileri!..
Sam
@Mastodon @oakstudios Honesyly purple seems like a better theme than blue. Plus I like that shade.
Json Doh
@Gargron @Evv1L @Mastodon @oakstudios Reminds me Yahoo!'s "start wearing purple" campaign:
Slips :blobfoxgooglythinking:
@Mastodon didn't Discord just do this exact think like, a couple months ago?
SkyfaR
@Mastodon @oakstudios okay jetzt also nicht mehr Twitter blau sondern dafür Discord lila wie originell.
joene :ecoan: :bij1_flag: :antifa: 🇵🇸 🕊️
@Mastodon @oakstudios Personally I would use a bit less saturation, but it's good enough for me. And purple!
joene :ecoan: :bij1_flag: :antifa: 🇵🇸 🕊️
@Mastodon @oakstudios Would also great btw if users could pick their own preset color for the web-ui.
AlphaChill ❤️🔥
@easrng @Mastodon @oakstudios I agree, the icon hardly visible now over that shade of gray, couldn't it be darker, at least in that case?
Mastodon
@alphachill @easrng @oakstudios We've just put the new logo into the old design of the blog for now. None of the redesign work is complete yet.
AlphaChill ❤️🔥
@Mastodon @easrng @oakstudios Good to hear, users will voice their opinions. :ablobjoy:
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Tam
@Mastodon @oakstudios Why was this necessary? Is this why so many terms that were endearing to Mastodon -- like Toot! -- are going so generic? Y'all going for an IPO next?
kebab
@Gargron @spicytamazon @Mastodon @oakstudios Yall should be charging to read some of these "criticisms" tbh. Although I do regret "toots" being changed. its still toot on my client tho, so Im happy! Also the purple looks great
casey is remote
@skirtreter187 @Gargron @spicytamazon @Mastodon @oakstudios Wait toots is being changed??
Brandon Smith
@Mastodon@mastodon.social @oakstudios@mastodon.social So...a shitty rip-off Discord Logo. Went from ripping off one shit-tier social platform to another. I'd expect nothing less.
Fedi.Tips 🎄
Saw this over on mastodon.online, all the blues replaced with purples. It is now quite hard to see whether a post is boosted on my laptop's screen. The old blue was much easier to distinguish. It doesn't matter what colour the logo is, but please keep the interface colours useable with better contrast.
Luc
@feditips @Mastodon @oakstudios I agree that contrast is very very important, because it heightens accessibility. Although for me it sort of works; could there be a difference between light mode and dark mode? (I use light.)
Fedi.Tips 🎄
@Lucseleventje @Mastodon @oakstudios I use dark, the background colour is too similar to the new blue/purple. Guessing a lot depends on the monitor/laptop model too.
Jes🐈
@feditips@mstdn.social @Mastodon@mastodon.social @oakstudios@mastodon.social this shade of purple gives me a headache after a while, it's hard to read.
Fedi.Tips 🎄
There is a high contrast theme option but I'm guessing most people won't know about it? However, just heard from @Gargron that they've fixed the contrast issue in the upcoming update 🥳
Eugen Rochko
@feditips @Mastodon @oakstudios If you're talking about the web app, I fixed the contrast in the main branch, but mastodon.online/mastodon.social are not updated to that version yet.
DELETED
El nuevo mastodon vendrá de inflarse en la fabrica de Wllly Wonka 👏 espero que no sea la única novedad xP
JL the Masto Don
@Mastodon @oakstudios Love it! Noticed the favicon was updated a couple of weeks ago, and wondered if a change was in the air!
DELETED
@Mastodon @oakstudios I already love it because purple is also my son and wife's favorite color 😃
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Darnell Clayton :verified:
@Mastodon @oakstudios Purple also signifies royalty & power so it fits as well.
joan perez caralt ✴️✖️
@realcaseyrollins @Mastodon @oakstudios @spla nova 7 and muzei wallpaper somewhat blurred
FiXato
@Mastodon
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AlphaChill ❤️🔥
@Mastodon @oakstudios I just downloaded the icon a few minutes ago. Hah, good timing.
Gracious Anthracite
That's.... that's still very much Social Media Blue, with a very slight shading towards purple. EMBRACE THE PURPLE.
Gracious Anthracite
Personally I have always hit “RAR” but that’s the joy of a small instance. :ds_happy:
piece of shit garbage whore
@anthracite @Mastodon @oakstudios i very much agree, give us a purpler purple! go warm with it too!
casey is remote
@anthracite @Mastodon @oakstudios Agreed. It's more distinct cuz it doesn't look like #TruthSocial's logo
Gracious Anthracite
@realcaseyrollins @Mastodon @oakstudios Oh wow you’re right, I just checked and the colors are super close.
Iván Ávalos 🇲🇽
@Mastodon @oakstudios Purple is my favorite color, but it will take a while for me to get over the trademark Mastodon blue that everyone knows already.
Patrick Siebenbürgen
@Mastodon @oakstudios I do like the change and I was wondering if it was only a decision of one instance, but now to the the whole mastodon brand follow suite during this time of attention is exiting
Jes🐈
@Mastodon@mastodon.social @oakstudios@mastodon.social purple is a very bad shade for accessibility. purple is very hard to read and gives me a headache.
Ttown
@Mastodon @oakstudios l like the new color but the shape is more of a word bubble and less of a Mastodon. It needs a tusk.
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Dick Smiths Fair Go Supporters
Were you inspired by the (#)FediverseIcon we produced last week? If so that great! Find it here: Scroll up in the thread for isolated versions you can use on your website to pump fediverse. Viva La Fediverse!!
Dick Smiths Fair Go Supporters
@kev Agree that one generally wants to have a couple options for an icon in case a person is already using one that is similar.
Kev Quirk
@dsfgs please, if you’re going to quote me, do so accurately. It wasn’t because of the logo being purple. It was because their entire theme is purple and that particular washed out shade that they use doesn’t appeal to me. I said in my reply to this particular toot that I liked the new colour purple mastodon are using.
Dick Smiths Fair Go Supporters
@kev Boycotting something for a colour choice is not a strategy we would use. Each to their own, though. 😊
Dick Smiths Fair Go Supporters
@kev
Marcel 🌚
@Mastodon @oakstudios I personally like the blue (or maybe 🍊?) more but I fully support the decision and wish y'all good luck with the redesign!
Abid Nevesinjac
@Mastodon@mastodon.social @oakstudios@mastodon.social Random color would be much better idea
davidak
@Mastodon "improve how well it communicates what Mastodon is" can you make clear, that mastodon is a software that powers fediverse instances and that the fediverse is the network you are part of? many users seem not to get that and i think it's due to unclear communication, on the homepage it currently says: "Mastodon isn’t a single website like Twitter or Facebook, it's a network of thousands of servers" but mastodon is not a network! the fediverse is, but never mentioned
Peter Wiehe ("Trox")
@Mastodon @oakstudios Purple instead of blue (like the big evil f... company) is a good idea
the Rälv 🌱
Don‘t understand why the logo doesn‘t have the point (the eye of the mastodon) in it… ❓@Mastodon @oakstudios
Ty Dunitz
@Mastodon @oakstudios This eye-burning electric purple is very trendy rn (Twitch, Discord) but it’s an accessibility nightmare for those with impaired vision. Blue is boring, but blue was not ubiquitous for no reason—it’s the colour the human eye can tolerate the longest. This is very much not. It looks great, it’s just a poor and uninclusive choice upon which to base your whole brand.
Alina 0xFF
@Mastodon @oakstudios I don't see much purple on a calibrated screen and I'd love to see more purple
Evelyn fra denne andre øya
@Mastodon@mastodon.social @oakstudios@mastodon.social "we are teaming up with {companyname}" is up there as far as insufferable corporate-speak goes, what next, logo x logo?
drevil
@Mastodon @oakstudios While I personally had nothing against the previous color, I welcome the new change. I will say tho, I though the color was changed based on a "profound" reason other than "because blue is used by many other social networks" 😂. Of course, there's nothing wrong with that
ben🎃ui
@Mastodon @oakstudios I love Mastodon but the name is a real problem for a lot of people. Maybe consider changing that before putting a new coat of paint on it?
Jon Henshaw
@Mastodon @oakstudios looks great and makes sense from a branding perspective 👏 Please make the logos available in SVG format and perhaps consider creating a downloadable media kit.
Jon Henshaw
@Mastodon @oakstudios I've started to replace Twitter with Mastodon on my sites and want to replace it with the purple version. Also, when I write articles, I want to get and use the logo directly from you so I have the best version and format.
Arun Shah™
@Mastodon @oakstudios purple color are awesome, & when will be launched mastodon message service ?
⛳ rebel
@Mastodon can you use the new logo yourself for blog and other things and where can you get it?
Christiaan :fedora: :flag_nl:
@Mastodon @oakstudios can you also make a before and after picture? That way the visual differences will be more apparently (because beside the colour change I'm not noticing a difference in the icon) 🤔
Mx Amber Alex
@Mastodon @oakstudios looks like discord. not a fan. when you start talking about "updating our brand", you start to sound less like open software and more like venture capital. but hey, i keep pitching fedi to people with "if the devs take a weird turn, the fediverse can continue without them", so yknow 🤷♀️ whatever tweaks your freak, i guess
Ryuno-Ki
@amberage @Mastodon @oakstudios Might got updated somewhen 🤷
vance
too bad the creative vision of the mastodon project has been corrupted by a modicum of attention that will likely be fleeting lol
Nathan Jung
@Mastodon @oakstudios please add an option in the iOS app for a main accent color and matching app icons with those colors. 🟪🟦🟩🟨🟥
Ember
@Mastodon @oakstudios it looks okay, but I think the better thing to do would be let the users pick what accent colour they want |
@Mastodon @oakstudios it's fucking purple now????