I struggle with the notion that tech companies do not understand consent.
IMHO, they do understand consent.
They understand that seeking consent - freely-given, specific, informed consent - won't get them where they want to be.
To my mind, that's not a misunderstanding of consent, but a determination to avoid consent.
That's typically why one sees language of "choice" and "control" and "transparency" to describe an opt-out regime.
They're not confused. It's by design.
@neil they have the whole "I'll steal a bike and pray for forgiveness later because that's the only way God will give me a bike" mentality