@bencurthoys
@neil
I really don't understand that "legitimate interest" malarkey either.
If I haven't signed up for a contract, and I choose to refuse all but essential cookies, then any interest a company has in me is most assuredly not in my interests.
I looked up "legitimate interest" on the ICO website, and they seem to think it's OK, blissfully unaware that anything that can be abused, will be abused.
And, as my Grandad pointed out, Sorry doesn't get the cows milked.
@Fragarach @neil "Legitimate Interest" isn't an intrinsically bad idea.
Remember first that the legislation is around "processing", not "sending you fucking marketing email specifically".
Suppose I run a business and you buy something from it. Later that year, I run an analysis on my database showing where my sales come from broken down by postcode, so that I know where to buy street display adverts.