Gregory's Server@neil that's one of the main reasons why, personally, I think some activities should not be legislated at all.
Some legal frameworks legitimize abuse from activities that would otherwise be frowned upon ... in the best case scenario ..
It gives "them" the legal framework upon which they can calculate how much would "this" interpretation cost us?
Whereas it leaves us out of the game, with no chance (or the slimmest possible chance) to stand for our rights.
@neil and of course they do understand consent .. and understand it perfectly well. That's why they have internal "and" external lawyers. They just don't care how far they can stretch the concept as long as they can still profit from it.
Corporations are not human beings, they lack human moral standards. They are there to make money, being that their reason to enter into existence, they are forced to do whatever they can to accomplish their only given goal. Profit.