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jack(y) or treat!

@evan suggested this idea of posting a thought to the world so I'll post it. On the SCIWG mailing list, there's discussion (started by @J12t about forming a "marketing" committee (of sorts, my words) to help "brand" the Fediverse. I wrote more about my interpretation of that over on the forum for more discussion at socialhub.activitypub.rocks/t/ but I am curious about thoughts (especially on how I described marketing and branding in the case of the… jacky.wtf/2023/6/A4dZ

@evan suggested this idea of posting a thought to the world so I'll post it. On the SCIWG mailing list, there's discussion (started by @J12t about forming a "marketing" committee (of sorts, my words) to help "brand" the Fediverse. I wrote more about my interpretation of that over on the forum for more discussion at socialhub.activitypub.rocks/t/ but I am curious about thoughts (especially on how I described marketing and branding in the case of the…

Johannes Ernst

@jalcine @evan I don't actually mean "a committee". For now, I just want to see whether there is enough people who are interested in marketing-related subjects related to the fediverse, and put them all into a room and see what happens.

Fifi Lamoura

@jalcine You make excellent points. Also, may I point out that communications and marketing are NOT the same thing, even if they're both promoting stuff they can be quite different in how they function and even look at messaging. So what the fediverse really needs is a promotional strategy that includes communications (which is about getting information into people's ears and minds) and marketing (which is about selling more than informing) but since we don't have marketing budgets it's maybe strategically better to stick to the communications side (though sticker campaigns would be a great cheap DIY marketing tactic). I've got a background in communications, working mainly for indie music labels, digital arts and music festivals and film, I'd be up for throwing in some cheap and cheerful ideas that people who come more from the corporate marketing side of things probably wouldn't think about. Because marketing can get pretty unethical, I'd also be quite keen on keeping things ethical and working to make sure we're reaching out to a diverse audience (we probably need a few different strategies for different audiences we want to reach).

*Not sure how much time I'll have to contribute immediately since I have a lot going on right now with trying to find a new apartment I can afford by the end of the month.

@evan @J12t

@jalcine You make excellent points. Also, may I point out that communications and marketing are NOT the same thing, even if they're both promoting stuff they can be quite different in how they function and even look at messaging. So what the fediverse really needs is a promotional strategy that includes communications (which is about getting information into people's ears and minds) and marketing (which is about selling more than informing) but since we don't have marketing budgets it's maybe strategically...

jack(y) or treat!

Mozilla's taking an interesting lead here as a NGO (with their resources) to help bolster the Fediverse. The fact that moderation and safety isn't an afterthought is reassuring. theverge.com/23710406/mozilla-

And taking a step to look how to incorporate public services instead of celebrities and politicians should be onboarded (since they provide more immediate value to the other 99% of the users) is dope! (jacky.wtf/2023/5/iTV4)

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Catfluoride

@jalcine Mozilla should fix their browser, before wasting money on unrelated stuff

Aral Balkan

@jalcine Mozilla is a half-billion dollar for-profit corporation that gets that money almost-exclusively from surveillance capitalist Google. They’re also venturing into AI and are, themselves, venture capitalists now. As their head of public policy once told me “I don’t know why you’re holding us to such a higher standard… we’re just another Silicon Valley tech company.”

soc

@jalcine This makes a lot of sense, so knowing Mozilla, they will probably mismanage it into the ground, blame their users and then cancel it.

Remember Mozilla Persona?

jack(y) or treat!

got laid off today for such a shitty but common reason. I have more details coming up on my next steps but tl;dr: looking for work, ideally want to do something good. (jacky.wtf/2022/8/7lZt)

jack(y) or treat!

My work history lives at jacky.wtf/work. tl;dr: snr swe, working for nearly a decade now. Basically, a bit of a razzle dazzle came down the tree.

Working on getting back to everyone, and I appreciate everyone reaching out thus far! Also forwarding these to colleagues of mine who were let go. (jacky.wtf/2022/8/NRzm)

jack(y) or treat!

How do you describe the act of hosting instances of an application for people? The kind of app isn't going to be the same though. I have an idea on how to do this but I'd like to see if someone has a solution for this

Darius Kazemi

@jalcine are you looking for like.... vocabulary terms to search the web for, or do want a description of what it feels like to host the instances?

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