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jacky

@evan suggested this idea of posting a thought to the world so I'll post it. On the SCIWG mailing list, there's discussion (started by @J12t about forming a "marketing" committee (of sorts, my words) to help "brand" the Fediverse. I wrote more about my interpretation of that over on the forum for more discussion at socialhub.activitypub.rocks/t/ but I am curious about thoughts (especially on how I described marketing and branding in the case of the… jacky.wtf/2023/6/A4dZ

9 Jun 2023 at 18:44 | Open on todon.eu
5 comments
Johannes Ernst

@jalcine @evan I don't actually mean "a committee". For now, I just want to see whether there is enough people who are interested in marketing-related subjects related to the fediverse, and put them all into a room and see what happens.

9 Jun 2023 at 18:56 | Reply | Open on social.coop
Fifi Lamoura

@jalcine You make excellent points. Also, may I point out that communications and marketing are NOT the same thing, even if they're both promoting stuff they can be quite different in how they function and even look at messaging. So what the fediverse really needs is a promotional strategy that includes communications (which is about getting information into people's ears and minds) and marketing (which is about selling more than informing) but since we don't have marketing budgets it's maybe strategically better to stick to the communications side (though sticker campaigns would be a great cheap DIY marketing tactic). I've got a background in communications, working mainly for indie music labels, digital arts and music festivals and film, I'd be up for throwing in some cheap and cheerful ideas that people who come more from the corporate marketing side of things probably wouldn't think about. Because marketing can get pretty unethical, I'd also be quite keen on keeping things ethical and working to make sure we're reaching out to a diverse audience (we probably need a few different strategies for different audiences we want to reach).

*Not sure how much time I'll have to contribute immediately since I have a lot going on right now with trying to find a new apartment I can afford by the end of the month.

@evan @J12t

@jalcineYou make excellent points. Also, may I point out that communications and marketing are NOT the same thing, even if they're both promoting stuff they can be quite different in how they function and even look at messaging. So what the fediverse really needs is a promotional strategy that includes communications (which is about getting information into people's ears and minds) and marketing (which is about selling more than informing) but since we don't have marketing budgets it's maybe strategically...

9 Jun 2023 at 19:03 | Reply | Open on eldritch.cafe
Fifi Lamoura

@jalcine First thing on the marketing side would probably be creating a logo of some kind but I'm not sure how one would go about creating consensus around it or who gets final say in this kind of context.

The first step on the communications side would be figuring out what we want to communicate and to whom.

@evan @J12t

9 Jun 2023 at 19:20 | Reply | Open on eldritch.cafe
Fifi Lamoura

@jalcine But a lot of these things require a bit of a machine or dedicated people to really do well, and often a rather top down planning process, which is a bit antithetical to the fedi. Strategically it might be better to look at this like promoting a band or festival, where one is sort of doing awareness raising and informing but via cheaper and often more grassroots methods (more anarchist/grassroots, less capitalist). We shouldn't make the mistake of trying to out capitalist the capitalists, there's no way we can, what we want is a dedicated fan base and to make this space welcoming to the audiences we want to attract here. (This would probably also mean working with devs and people, who have already been discussing some of the technical and social barriers some people have experienced when trying to migrate here.)

@evan @J12t

@jalcineBut a lot of these things require a bit of a machine or dedicated people to really do well, and often a rather top down planning process, which is a bit antithetical to the fedi. Strategically it might be better to look at this like promoting a band or festival, where one is sort of doing awareness raising and informing but via cheaper and often more grassroots methods (more anarchist/grassroots, less capitalist). We shouldn't make the mistake of trying to out capitalist the capitalists,...

9 Jun 2023 at 19:32 | Reply | Open on eldritch.cafe
Johannes Ernst
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