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Mike McCue

The network effect for #ActivityPub is gaining some serious momentum right now. As more services adopt the protocol, more people, more communities and more content are added to the network making it increasingly more valuable for everyone. This will only accelerate in the coming months as Threads, Wordpress, Tumblr, Flipboard and others federate.

We're still in early innings but there's no way to put this genie back in the bottle. The open social Web / the #Fediverse is going to be huge.

43 comments
Bart Decrem :mammoth_gold:

@mike stoked. 2024 is going to be for open social what 2004 was for the open web --when we launched Firefox 1.0

Dan Morris

@mike I think the "missing link" is actually getting those embedded posts made, like in a blog or news report or even on other social media, where you literally can drag a twitter widget into your wordpress page and you're done. There needs to be a way you can
1. Drag and drop a mastodon post
2. Somehow make a way to automatically link their instance user to the instance where the post was made. So you can just "reply" without any back and forth.

Once that's in place, I think you'll find more and more people will use it instead of Twitter, simply because a post on Mastodon from a news agency or a person is more likely to be legit and well thought out. Users here have some expectations that simply don't exist on Twitter.

@mike I think the "missing link" is actually getting those embedded posts made, like in a blog or news report or even on other social media, where you literally can drag a twitter widget into your wordpress page and you're done. There needs to be a way you can
1. Drag and drop a mastodon post
2. Somehow make a way to automatically link their instance user to the instance where the post was made. So you can just "reply" without any back and forth.

Once that's in place, I think you'll find more and more...

Mike McCue

@coldfish Great point! I don't think there's anything preventing this from happening. Just a matter of an engineer building it now.

Dan Morris

I tried to get my client at accessibilityonline.org/ao/

to set up an instance instead of using twitter and facebook, but they didn't seem to understand. I tried to explain that their specialty is Accessibility and mastodon is like designed for that. And how they could own the instance entirely and use it for their chats and commentary, etc... but... deaf ears.

I'm sure they will at some point.

Chris Sansbury

@mike Hopefully the widespread instance blocking doesn't close off the open social web before it has a chance to take off.

Shoq

@mike Now all we need are some plugin standards and a slightly more evolved mastodon API (or successor) to make true interoperability a thing. Oh, yes, and a bulletproof Nazi filter, too.

naught101

@shoq @mike mmm.. None of those large corporate services will have that. I think there's a fair chance that large portions of the mastodon network will block the meta-owned services..

Shoq

@naught101 @mike I wouldn’t expect them too, but the more tools we have outside of them, the more value propositions we bring to users, imo,

Canoel K.

@mike As it turns out, the cryptobros were right, Web 3.0 is coming and it's going to be decentralized. But unlike they imagined, it won't be based on some obscure blockchain, but rather on actual solutions like the ActivityPub protocol. Lets just hope that we don't turn out to be lunatics just like them.

Brian Swetland

@mike I'm hopeful. I miss the protocols-not-apps, bring-your-own-client / use-one-client-to-talk-to-N-services Internet of the 90s and think there's a massive amount of value there. It'd be nice to head back in that direction a bit.

JoYo :clippy:

@mike early was 10 years ago when the fediverse was already flourishing.

controlfreak

@mike or, RIP sidekiq queues for any small actors hopeful, desperate or unknowing enough to try and ingest the inefficient noise of even the larger masto instances that can cost them out of existence much less Meta for the sake of numbers.

Federating with exponentially bigger even more power imbalanced groups that can afford to out resource literally everyone is a bit hard to celebrate as a content gain when considering impacts on cost of entry/sustaining and loss of communities at scale we've only scratched the surface of. This will have the potential to take away even more ability to endurecommunity/volunteer hosting and most certainly increase costs managed hosted solutions will need to pass down as well.

That effect will mean even if a server would want to try to maintain federation with massoc, who will certainly be first cab off the rank for hugs with Meta, that cost will come all the way down to the player that can least afford it.

Trading community for those who idolise follower counts is fairly a tough sell for many. Making a segment of the fediverse effectivly the same Faustian deal many struggle with already with the same corporate players walmart-ising a new town is indeed huge.

Good news is at least only the plebs here on the mostly AP fediverse will only be able to follow the royalty on the mega corp platform with a minimal AP bolt on. So don't start celbrating yourmassive follower gains just yet. #threads

@mike or, RIP sidekiq queues for any small actors hopeful, desperate or unknowing enough to try and ingest the inefficient noise of even the larger masto instances that can cost them out of existence much less Meta for the sake of numbers.

Federating with exponentially bigger even more power imbalanced groups that can afford to out resource literally everyone is a bit hard to celebrate as a content gain when considering impacts on cost of entry/sustaining and loss of communities at scale we've only...

Mike McCue

@controlfreak I think you're raising a good point here if I understand you correctly. Specifically: how will smaller instances handle federating with larger instances as the fediverse grows?

This is worth a lot of effort to figure out because we don't want the fediverse to become just a collection of a few really big instances. Smaller instances provide more choice for users broadly and will be inherently better at serving users locally. I think how relaying works will play a key role here.

Rober

@mike @controlfreak That will not be a problem. With the current model instances do not federate all the content from other instances, but only the accounts that are followed.

It doesn't matter the size of federated instances, only the amount of people on your instance an the amount of accounts followed on remote instances.

controlfreak

@Roboron @mike forest and trees G. transience is still a problem. apologies for not being a gifted wordsmith but how does this shake out, small (masto) instance trying to stay federated with bigger (masto) instance that are already bogging things down due to big followed accounts on a big server will continue to get worse when say the big server (massoc) is now federated and getting more pummeled itself with push noise from a boatload of takeis and brands on threads. It doesnt matter if the small instance is only following a couple bigs on the middle one, all the transient bloat and lag pains will shovel downward to most affect the lowest resource party

@Roboron @mike forest and trees G. transience is still a problem. apologies for not being a gifted wordsmith but how does this shake out, small (masto) instance trying to stay federated with bigger (masto) instance that are already bogging things down due to big followed accounts on a big server will continue to get worse when say the big server (massoc) is now federated and getting more pummeled itself with push noise from a boatload of takeis and brands on threads. It doesnt matter if the small...

Kudra :maybe_verified:

@Roboron @mike @controlfreak I was hoping someone would point this out. As an instance's number of users grows it does bring in more content from other instances, but it's not *all* the content from each instance.

However, if you have users who become viral on a bigger instance, that could be a really big problem, if I understand correctly, that can already be an issue for small instances with celebrities.

Mike McCue

@kudra @Roboron @controlfreak Yes, I think that's correct at the moment. I think there could be ways to setup relays such that bigger instances shouldered more of the burden/cost so that smaller instances didn't have to. Up to now this hasn't been a huge issue but as the number of people with accounts in the Fediverse scales (I think at least 10X growth in 2024 is likely) this will become an important problem to solve in a way that strengthens smaller instances rather than weakening them.

mirqmarq428

@mike

>

implying that threads and tumblr will actually bother federating when they already got the publicity from it

Mike McCue

@mitchmarq42xyz Based on what I can see, I think it's pretty clear that both Threads and Tumblr are serious about federating. It may happen in stages because it's a lot of work to federate an existing service in a useful way that makes sense for both the service's existing users as well as for users in the Fediverse.

Mark Saltveit

@mike
My concern is -- can Meta use this linkage to scrape all of my Mastodon activity? (We didn't think they could scrape us before the Cambridge Analytica scandal either.)

Mike McCue

@taoish A well placed concern. They can do that without federating. Google has already indexed the entirety of the fediverse.

Ian Campbell

@mike I wish you were right, but experience shows me that capitalism will surely find a way to fuck all of this up. Fediverse will peak and then onto the Next Big Thing

Mike McCue

@IanAtCambio maybe. there are more defense mechanisms this time around.

Ian Campbell

@mike That's what John Connor said Skynet... Enshittification is inevitable. Man, I sound so jaded.

Elena Rossini ✨🎥

@mike exciting times!

Particularly thrilled by the prospect of being able to “take my followers” with me in case I ever decide to migrate instances… I’m still traumatized over the demise of the bird site and the fact it’s “holding hostage” my followers and posts now that I no longer use it (14+ years of activity gone up in smoke) 💨

Mike McCue

@_elena Yes. All the work that people put into making connections with people should belong to them, not a company.

Kaj Kandler

@mike Question: What is the difference/innovation of Activity Pub over RSS for a blog/CMS like Wordpress?

Mike McCue

@kajkandler This is a really good question because ActivityPub is similar to RSS with two really important differences. 1) ActivityPub is two way. While RSS broadcasts content it does not have a way to know if someone liked, boosted or commented on that content. 2) RSS forms a connection between a blog and an RSS app. ActivityPub forms a follow connection between an account and another account. This means if you move from one reader app to another the connection is maintained.

Kaj Kandler

@mike Question: If corporations implement Activity Pub, does that mean they are providing “Algorithms" to filter the home feed according to user signals (and their advertisers “legitimate" interests)?

Mike McCue

@kajkandler ActivityPub implementations are independent from whether algorithms are used or not. And anyone can implement ActivityPub however they choose.

Kaj Kandler

@mike Thanks for the reply. You seem to know a lot about the protocol. May I ask who is responsible for the home feed? Is it the server I host my account with or the client app that I use?

I ask, because I would not mind to have a machine learning algorithm filter some sources in my feed for the topics I'm interested in and engage with. While other sources I'd like to have raw, 100%.

Albert Cardona

@mike

Sounds good, but what's the plan for handling the fallout of Meta slurping in the whole social graph of Mastodon and using it for their own nefarious purposes?

Mike McCue

@albertcardona if that happens most people will de-federate with their instance.

Petra van Cronenburg

@mike @albertcardona Some instances already started defederation: fedipact.online/ (and everybody can block Threads personally, too).
But I'm not sure if Mastodon is secured against "Embrace, extend, and extinguish": en.wikipedia.org/wiki/Embrace,

Mike McCue

@NatureMC @albertcardona On one hand, that's the beauty of the #fediverse. People are free to federate or de-federate based on what they value and the kind of communities they want to participate in.

I would just caution that automatically walling entire groups of people off from each other out of fear could be self defeating for the Fediverse. There are many tools that can be used to prevent bad actors and bad behavior when it's seen. And more can be built to effectively federate moderation.

scribandotcom

@mike @NatureMC @albertcardona The irony here is that rando Mastodon instances (or really anything that supports AP) actually pose a much bigger problem for Meta via Threads than the reverse.

misfit loser zealot patatas

@mike
Maybe you'd be inclined to discuss this type of thing (see link) on the next podcast episode - loads of similar reports here over the last day or so if you search around ...

Sure looks to me like the battlefield tactics of a ruthless monopolistic megacorporation, but who knows, maybe they're nice and cuddly and good people actually?

mas.to/@FLGLchicago/1115767446

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