@dansup Meta is a public company. That means it has shareholders. It has a fiduciary duty to those shareholders to maximize profit.
The fediverse as it exists is one of if not the greatest threat to traditional centralized social media. That is a problem for a company that owns a few centralized platforms. Simply, Meta is not going to support it out of the goodness of their hearts. They are the biggest player in the field, and they intend to keep it that way.
Tobias, there's a good chance they don't realize what they're getting into. When they do eventually come to that realization, it might be too late.
It's also worth noting that, at least according to my own understanding, there's no way to enforce that fiduciary duty. Meta is set up such that Zuckerberg can't be fired against his will no matter how badly shareholders want him gone.