The chip is semi-custom, using a "standard cell" or "master-slice" approach. It is built from standardized circuitry blocks, e.g. gates or flip-flops. These cells are arranged in rows with wiring in between. It wastes a lot of space, but it's cheaper than a fully custom design.
This diagram shows some of the repeated cells. The chip has a lot of flip-flops (green boxes). Red are inverters or gates, purple are TTL-to-ECL converters, yellow are weird XOR shift register stages.