I’ve found the BlueSky team to be very purposeful. It’s not run or owned by Jack, it’s not Jack’s thing, although he is on the board (it’s a Public Benefit Corporation in the US).
Jay Graber is the CEO & founder who fought for it to be independent of Twitter & calling it Jack’s thing erases her. It’s not great.
It’s another open protocol that makes different trade offs than ActivityPub.
I wrote more about the protocol and open source code earlier https://cosocial.ca/@boris/110149727703071833
@boris An 'open' protocol owned by a single capitalist entity is an interesting and novel use of the word 'open'.