Does Big Social know better?
Yes, they do! As recently as 10 years ago, it was easy to cross-publish and share across social media platforms.
Instagram allowed you to publish photos to Tumblr, for example.
You could share your blog to Twitter and Facebook without their algorithms punishing you for “spam”.
But a funny thing happened.
Big Social decided to that your thoughts and ideas were their intellectual property.
@atomicpoet I‘d say it‘s probably a lot simpler than that: They decided that they wanted to own our time and attention so they could sell more to advertisers.
Cross-linking helped social platforms grow, but it kept them from become the biggest because when people click links to a blog or another service, they are no longer spending time on your platform.