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Top-level
 That's when a company captures an audience in a walled garden and then extracts value from creators who want to reach them, even when the audience *requests* a creator's work. With Spotify, that manifests as #payola, where creators have to pay for inclusion on playlists. Spotify uses playlists to manipulate audiences into listening to soundalikes, silently replacing the ambient artists that listeners tune in to hear with work-for-hire musicians who don't get royalties. 14/ 26 comments
The "uncluttering" excuse wears even thinner when you realize that there's no way to tell a platform: "This isn't clutter, show it to me *every* time." Think of how the cartel of giant email providers uses the excuse of spam to block mailing lists and newsletters that their users have *explicitly* signed up for. 16/ Those users can fish those messages out of their spam folders, they can add the senders to their address books, they can write an email rule that says, "If sender is X, then mark message as 'not spam'" and the messages *still* go to spam: https://doctorow.medium.com/dead-letters-73924aa19f9d 17/ One sign of just how irredeemably stupid the online free expression debate is that we're arguing over stupid shit like whether *unsolicited* fundraising emails from politicians should be marked as spam, rather than whether *solicited*, double-opt-in newsletters and mailing lists should be: https://www.cbsnews.com/news/republican-committee-sues-google-over-email-spam-filters/ 18/ When it comes to email, the stuff we *don't* argue about is so much more important than the stuff we do. Think of how email list providers blithely advertise that they can tell you the #OpenRate of the messages that you send - which means that they embed surveillance beacons (#TrackingPixels) in every message they send: https://www.wired.com/story/how-email-open-tracking-quietly-took-over-the-web/ 19/ *Sending* emails that spy on users is gross, but the *fucking disgusting* part is that our email clients *don't block spying by default*. Blocking tracking pixels is easy as hell, and almost no one *wants* to be spied on when they read their email! The onboarding process for webmail accounts should have a dialog box that reads, "Would you like me to tell creepy randos which emails you read?" with the default being "Fuck no!" and the alternative being "Hurt me, Daddy!" 20/ If email providers wanted to "declutter" your inbox, they could offer you a dashboard of senders whose messsages you delete unread most of the time and offer to send those messages straight to spam in future. Instead they nonconsensually intervene to block messages and offer no way to override those blocks. 21/ When it comes to recommendations, companies have an unresolvable conflict of interest: *maybe* they're interfering with your communications to make your life better, or *maybe* they're doing it to make money for their shareholders. Sorting one from the other is nigh impossible, because it turns on the company's intent, and it's impossible to read product managers' minds. 22/ This is intrinsic to #PlatformCapitalism. When platforms are new, their imperative is to increase their user-base. To do that, they shift surpluses to their users - think of how Amazon started off by subsidizing products and deliveries. That lured in businesses, and shifted some of that surplus to sellers - giving fat compensation to Kindle authors and incredible reach to hard goods sellers in Marketplace. More sellers brought in more customers, who brought in more sellers. 23/ Once sellers couldn't afford to leave Amazon because of customers, and customers couldn't afford to leave Amazon because of sellers, the company shifted the surplus to *itself*. It imposed impossible fees on sellers - Amazon's $31b/year "advertising" business is just payola - and when sellers raised prices to cover those fees, Amazon used #MostFavoredNation contracts to force sellers to raise prices everywhere else. 24/ The #enshittification of Amazon - where you search for a specific product and get six screens of ads for different, worse ones - is the natural end-state of chokepoint capitalism: https://pluralistic.net/2022/11/28/enshittification/#relentless-payola That same enshittification is on every platform, and "freedom of speech is not freedom of reach" is just a way of saying, "Now that you're stuck here, we're going to enshittify your experience." 25/ Because while it's hard to tell if *recommendations* are fair or not, it's very easy to tell whether blocking end-to-end is unfair. When a person asks for another person to send them messages, and a third party intervenes to block those messages, that is censorship. Even if you call it "freedom of reach," it's still censorship. 26/ For creators, interfering with E2E is also wage-theft. If you're making stuff for Youtube or Tiktok or another platform and that platform's algorithm decides you've broken a rule and therefore your subscribers won't see your video, that means you don't get paid. 27/ It's as if your boss handed you a paycheck with only half your pay in it, and when you asked what happened to the other half, your boss said, "You broke some rules so I docked your pay, but I won't tell you which rules because if I did, you might figure out how to break them without my noticing." Content moderation is the only part of information security where #SecurityThroughObscurity is considered good practice: https://doctorow.medium.com/como-is-infosec-307f87004563 28/ The post-Twitter platforms like #Mastodon and #Tumblr are E2E platforms, designed around the idea that if someone asks to hear what you have to say, they should hear it. Rather than developing algorithms to override your decisions, these platforms have extensive tooling to let you fine-tune what you see. https://pluralistic.net/2022/08/08/locus-of-individuation/#publish-then-filter 30/ The online free speech debate is stupid because it has all the wrong focuses: * Focusing on improving algorithms, not whether you can even *get* a feed of things you asked to see; * Focusing on whether unsolicited messages are delivered, not whether *solicited* messages reach their readers; * Focusing on algorithmic transparency rather, not whether you can opt out of the behavioral tracking that produces training data for algorithms; 32/ * Focusing on whether platforms are policing their users well enough, not whether we can leave a platform without losing our important social, professional and personal ties; * Focusing on whether the limits on our speech violate the First Amendment, rather than whether they are unfair: https://doctorow.medium.com/yes-its-censorship-2026c9edc0fd 33/ The wholly artificial distinction between "freedom of speech" and "freedom of reach" is just more self-serving nonsense and the only reason we're talking about it is that a billionaire dilettante would like to create chokepoints so he can extract payola from his users and meet his debt obligations to the Saudi royal family. 34/ @pluralistic is there a tool for this app that puts together a thread that you can then share outside the app? Sort of like threadreaderapp.com did for the bird site?  |
Gregory's Server
Facebook's payola works much the same: when you publish a post on Facebook, you have to pay to boost it if you want it to reach the people who follow you - that is, the people who signed up to see what you post. Facebook may claim that it does this to keep its users' feeds "uncluttered" but that's a very thin pretense. Though you follow friends and family on Facebook, your feed is weighted to accounts willing to cough up the payola to reach you.
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