Because while it's hard to tell if *recommendations* are fair or not, it's very easy to tell whether blocking end-to-end is unfair. When a person asks for another person to send them messages, and a third party intervenes to block those messages, that is censorship. Even if you call it "freedom of reach," it's still censorship.
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For creators, interfering with E2E is also wage-theft. If you're making stuff for Youtube or Tiktok or another platform and that platform's algorithm decides you've broken a rule and therefore your subscribers won't see your video, that means you don't get paid.
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