Once sellers couldn't afford to leave Amazon because of customers, and customers couldn't afford to leave Amazon because of sellers, the company shifted the surplus to *itself*. It imposed impossible fees on sellers - Amazon's $31b/year "advertising" business is just payola - and when sellers raised prices to cover those fees, Amazon used #MostFavoredNation contracts to force sellers to raise prices everywhere else.
24/
The #enshittification of Amazon - where you search for a specific product and get six screens of ads for different, worse ones - is the natural end-state of chokepoint capitalism:
https://pluralistic.net/2022/11/28/enshittification/#relentless-payola
That same enshittification is on every platform, and "freedom of speech is not freedom of reach" is just a way of saying, "Now that you're stuck here, we're going to enshittify your experience."
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