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Eugen Rochko

I'm considering consulting with a professional UX designer about it, but I do wonder if they'll be able to do anything without any metrics at all. I have a feeling metrics must play an important role in UX design nowadays...

3 comments
Bruno Philipe 🏳️‍🌈

@Gargron At work we do lots of user testing, and that means sitting with a person who has never seen the product before and watching them use it, asking them questions, but never coaching them. We learn a lot more from that than from any metrics or A/B tests.

Mark Wallace

@Gargron
The kind of metricsyou mention are only really useful for specified environments and user groups -- e.g. if you know that the app is only being used in accountancy firms by PAs, you can garner a lot of improvements from studying the metrics.

For an app used by an undefined number of different users in different environments, with different backgrounds, education, and requirements, such metrics don't really tell you anything useful.

Ricardo J. Méndez

@Gargron I wouldn’t discount working with one anyway. A professional UX designer might be able to highlight gotchas and issues that you are blinded to because of familiarity.

Besides, metrics help when there is a particular activity or task you want to optimize for. I’m not even sure that applies for Mastodon, considering how different behavior might be across communities.

meduz'

@Gargron

1/2 I think you won’t know if sign-ups are generated following a visit to joinmastodon. It would require some callback or ping to a stat server at the end of the subscribe process, which won’t likely happen impossible unless a Mastodon setting allows instance to ping joinmastodon back.

Generally, starting with metrics means entering a loop of measurement, refining, analyse, measurement… which is costly and – personal opinion – should be avoided on rather simple UI / user journeys.

Bec

@Gargron If it reassures you at all, based on my experiences with other websites, the role the analytics usually play is "find out what the users want and then do something completely different, either for no reason or to squeeze more money out of advertisers"

Micah

@Gargron
The way around this is user studys. They also have their issues, but on the bright-side you could probably get people to donate their time for free. I know I would.

peptostate

@Gargron Eugen, I very much support this whole thing you're considering about consulting UX professionals, and I hope you do it.

Eugen Rochko

Just confirmed I will be working with a professional UX designer starting later this week to figure out how to improve the joinmastodon.org onboarding flow.

Jon Leibowitz

@Gargron unsolicited advice but I think that you should have trademarked "Mastodon" much earlier in the game. Now you have sites using different top-level domains that all purport to be "Mastodon" and it's a huge source of confusion.

Jon Leibowitz

@Gargron At least with a trademark you could have a bit more control over that.

Eugen Rochko

@jon Eh I dunno about that, defending a trademark is a lot of ongoing (lawyer) work, constant vigilance, if you fail to do so once you lose the trademark

Jon Leibowitz

@Gargron bringing this back up, imo you *really* should consider enforcing your ownership of your software's branding - people are spinning up instances with confusingly similar names to your own instances. example:

reddit.com/r/Mastodon/comments

See if you can get someone from one of the free software associations (like @conservancy) to advise you on your rights here.

Eugen Rochko

@jon @conservancy I don’t think anything can be done. It’s not like I could buy up all similar domains. The ship has sailed in 2017 when mastodon.cloud, mastodon.network, mastodon.xyz etc have popped up.

Jon Leibowitz

@Gargron I'm not a lawyer but I don't think the ship has sailed. You still hold the rights as the creator of the project, but if you do do not assert them it would dilute your branding. It all depends on jurisdiction as well. Consulting a lawyer would be your best bet.

On the other hand, you don't want to burn your goodwill with your community either and choosing to enforce your naming rights may be seen in a bad light. You can probably get free advice from folks in the community though.

Antti Riikola

@Gargron Well... metrics are important but what you described is more like b-2-c POV, to get users to buy/spend money on products they are offered. Those things are more for marketing (and advertising?) to measure website effectivity to influence a user. Placing a simple tracking (ie. GA or similar) to see if onboarding works or not ie. if joinmastodon feeds signups or not.
UX is a discipline to make our sites to communicate our message effectively, to make our user return to use our service.

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