12. don't assume that your skills or knowledge of computers as a designer or programmer in any way resemble the skills or knowledge of your users.
13. Consider the natural order of tasks in a flow of thought. Verb-Noun vs. Noun verb. Dependency->Dependants vs. Dependants->Dependencies.
14. Instead of having noob mode and advanced mode, use visual and logical hierarchies to organise functions by importance.
15. Everything is an interface, the world, learning new things, even perception itself
16. Consider the psychology of panic. Panic kills scuba divers, panic kills pilots. panic kills soldiers. panic loses tennis matches. Panic leads to stupid mistakes on a computer.
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