Google Research published the paper as a two-column PDF with no HTML equivalent, so as an experiment I uploaded that PDF to Google AI Studio and told gemini-1.5-pro-exp-0801 "Convert this document to neatly styled semantic HTML" - it did pretty well! https://static.simonwillison.net/static/2024/Pipe-Syntax-In-SQL.html
... possibly too well, six hours after I published that it was already the third search result on Google for the title of the paper!
Since I hadn't reviewed the conversion for correctness I've now added a meta tag to de-index it from the search engine