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Émilio Gonzalez

@bagder if you take TV or newspapers for examples of ads that worked without tracking, these are two examples of services where ads were not the only source of revenue. An online news site, it pretty much is these days, except donations, or its behind paywall :/

14 comments
daniel:// stenberg://

@res260 are you suggesting those with paywalls would remove them if they could just do user-tracking ads? That sounds bizarre.

Émilio Gonzalez

@bagder I wouldnt presume, I don't know enough about the financial inner details of news outlets. But the fact that revenue fell drastically for news outlets in the last decades is, in my opinion, a much bigger problem than ads that track you (and I trust mozilla much more than google to do it while balancing privacy than google or meta) and it's a problem that can't be solely blamed on media themselves

ocdtrekkie

@res260 @bagder All the ad companies are the ones stripping journalism of money. Google and Facebook both scrape the important bits of the news, and host them on their own site with their own ads, instead of linking people to the sites themselves so the news outlets see the ad revenue. The issue is the ad companies becoming so greedy they are now focused on cutting out the content creators from the deal.

Don Marti

@jackyan @ocdtrekkie @res260 @bagder

The tracking is not there to identify the individual (the data doesn't have to be accurate) but to enable getting the highest-priced ad onto the cheapest possible site

Cross-context tracking puts higher value and lower value sites into competition to cut ad rates and drive up the % that goes to platforms—side effect is that much of the ad money ends up going to places that neither the advertiser nor the user would want to support

propublica.org/article/google-

@jackyan @ocdtrekkie @res260 @bagder

The tracking is not there to identify the individual (the data doesn't have to be accurate) but to enable getting the highest-priced ad onto the cheapest possible site

Cross-context tracking puts higher value and lower value sites into competition to cut ad rates and drive up the % that goes to platforms—side effect is that much of the ad money ends up going to places that neither the advertiser nor the user would want to support

Alexander The 1st

@ocdtrekkie @res260 @bagder I'm reminded of how the one change Apple made to how podcasts downloaded affected everyone's ad impressions [ youtu.be/DnktQrpXHrQ?si=BviNaj ].

Hank Green argues that it's good, even if it drastically hurts smaller podcasts, because it's more accurate ad impression numbers...but it means that smaller podcasts all of a sudden aren't meeting their "Ad view goals" immediately upon publishing.

Dan Veditz

@bagder @res260

That happens already! There are sites that I see regularly with a "turn off your ad blocker or subscribe" pay wall. Sometimes they just want you to log in to a free account (so they can track you, and sell that to data brokers correlated by email)

Aroop Roelofs :verified:

@bagder A popular Dutch news site has:
- A paywall for their "premium articles" (which constitutes most of their articles).
- Tracking as-is (CDN resources + Google analytics).
- Tracking ads.

@res260

Émilio Gonzalez

@bagder and even though newspapers made most of their money with ads, when the more performing ad systems came (ie tracking users), advertisers fled these services which caused media having such a hard time surviving online

Sheogorath 🦊

@res260 @bagder May I add that there are independent public media in the world exist and work well. However, when it came to written articles (at least in Germany) the ad-driven commercial media companies claimed unfair advantage and limited public media's ability to publish news stories in text format.

Émilio Gonzalez

@sheogorath @bagder Yes it's a common topic here in Canada as well with CBC/Radio-Canada being partly financed with ads and the other news outlets saying "well we're struggling and the public company is taking our ad money".

Nicol Wistreich

@res260 @bagder on free-TV, radio and podcasts, other than public-service broadcasters – ads without tracking are *the only* source of revenue.

You don't even get a precise number of views for the TV or radio ads, having to use sampling of a small subset of viewers/listeners. Yet they still generate approx $235bn & $23.1bn global annual revenues, respectively (sources: imarcgroup.com/television-adve & finance.yahoo.com/news/traditi)

@res260 @bagder on free-TV, radio and podcasts, other than public-service broadcasters – ads without tracking are *the only* source of revenue.

You don't even get a precise number of views for the TV or radio ads, having to use sampling of a small subset of viewers/listeners. Yet they still generate approx $235bn & $23.1bn global annual revenues, respectively (sources: imarcgroup.com/television-adve & finance.yahoo.com/news/traditi

Bee O'Problem

@res260 @bagder the first big nail in the coffin of local newspapers was Craigslist

Subscriptions were useful but it was classifieds that were the big moneymaker in newspapers. In other words, ads. Highly localized ads.

minnpost.com/business/2014/02/

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