The tracking is not there to identify the individual (the data doesn't have to be accurate) but to enable getting the highest-priced ad onto the cheapest possible site
Cross-context tracking puts higher value and lower value sites into competition to cut ad rates and drive up the % that goes to platforms—side effect is that much of the ad money ends up going to places that neither the advertiser nor the user would want to support
The tracking is not there to identify the individual (the data doesn't have to be accurate) but to enable getting the highest-priced ad onto the cheapest possible site
Cross-context tracking puts higher value and lower value sites into competition to cut ad rates and drive up the % that goes to platforms—side effect is that much of the ad money ends up going to places that neither the advertiser nor the user would want to support
Gregory's Server
@jackyan @ocdtrekkie @res260 @bagder
The tracking is not there to identify the individual (the data doesn't have to be accurate) but to enable getting the highest-priced ad onto the cheapest possible site
Cross-context tracking puts higher value and lower value sites into competition to cut ad rates and drive up the % that goes to platforms—side effect is that much of the ad money ends up going to places that neither the advertiser nor the user would want to support
https://www.propublica.org/article/google-display-ads-piracy-porn-fraud
@jackyan @ocdtrekkie @res260 @bagder
The tracking is not there to identify the individual (the data doesn't have to be accurate) but to enable getting the highest-priced ad onto the cheapest possible site
Cross-context tracking puts higher value and lower value sites into competition to cut ad rates and drive up the % that goes to platforms—side effect is that much of the ad money ends up going to places that neither the advertiser nor the user would want to support