@jackyan @ocdtrekkie @res260 @bagder

The tracking is not there to identify the individual (the data doesn't have to be accurate) but to enable getting the highest-priced ad onto the cheapest possible site

Cross-context tracking puts higher value and lower value sites into competition to cut ad rates and drive up the % that goes to platforms—side effect is that much of the ad money ends up going to places that neither the advertiser nor the user would want to support

https://www.propublica.org/article/google-display-ads-piracy-porn-fraud