Gregory's Server@kapsiR @mcc t looks like @mcc has not understood the issue at all. From a privacy point of view, there is no question that advertising without tracking is better than advertising with tracking. Simply blocking everything will not solve the problem. Even security features like HSTS are being abused for tracking these days. If you really want to eliminate tracking, you have to offer alternatives where everyone wins - users and advertisers. 1/n
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@kapsiR @mcc Mozilla has also clearly stated that they are currently still in the phase of designing the corresponding standard. The first step is to find out whether PPA provides data that is so good to work with that tracking is no longer necessary, or whether further improvements are required. The data cannot be collected if it has to be explicitly activated. 3/n @s_hentzschel @kapsiR @mcc advertising based on interests doesn't have to mean tracking users everywhere. If I'm reading a news site about football, there's a good chance betting ads will be relevant. If I'm reading about interior design, there's a good chance I'll be interested in paint or wallpaper. No need to track, and if I'm on that page I'm already actively engaged in that area of interest. I don't need to see betting ads when I'm reading about Ukraine and Gaza. @craignicol @kapsiR @mcc I don't think you understand how advertising works. Advertising does not magically fit in with the content of the site and the general interests of the user. So far, there is no alternative to tracking that enables the same or at least almost the same conversion rates. And as long as this is not the case, tracking will happen. To stop tracking, we need alternatives that work just as well but are better for privacy, like - hopefully - PPA. @craignicol @kapsiR @mcc Comparing print and web doesn't make any sense at all. And it doesn't make sense to have this discussion if you don't understand how online advertising works. I am out of this discussion. Someone who does not have a basic understanding cannot be reached with arguments. @craignicol @kapsiR @mcc@mastodon.social And for the record: I know how online advertising works and how important targeting is. In my company, we manage more than a million Euro advertising budget for our customers every year. So I know very well that your assumptions are just wrong. But it's always the same with people who think they know everything, even about things they have nothing to do with. It's a shame.  @s_hentzschel @kapsiR @mcc I strictly disagree that the web must enable business models. I strongly prefer a web that destroys business models.  @s_hentzschel @kapsiR Firefox's "privacy preserving" ad tracking is tracking, and if my only choices are being tracked by the ad networks or being tracked by my own fucking browser, I'd choose the ad networks. Its practically speaking worse for me to be tracked by third parties than by something like Firefox's method, but the thing is, Firefox doing it is more *degrading*. Of course, this is a false choice and there's no reason advertisement networks deserve to get tracking at all @mcc @kapsiR After this comment, it's clear that you don't understand enough about the topic to have a serious discussion about it. Deal with the topic, then we can continue the discussion. But as long as you don't understand basic terms like tracking and equate PPA with it, it's not possible to have a discussion at eye level. |
@kapsiR @mcc The web must enable business models, otherwise the open web would be in acute danger. Many websites would die or only be accessible behind paywalls. That is a fact. And for advertising to be effective (and for vast amounts of money not to be wasted), it is important to be able to display advertising based on interests. So far, this has only been possible by tracking users. And this is exactly what Mozilla wants to improve - for the benefit of users. 2/n