"Inflation, right? Wrong"
No ... I'm pretty sure that's still called 'inflation'. But I'm no economist, so ... sure. Whatever.
Edit: I should note that I agree that that the profiteering, using inflation (or the media talk giving rise to a public expectation of inflation) as an excuse, is as lamentable as it is common. But at the end of the day, the price went up, eroding purchasing power, which pretty much = inflation, as I understand it.