@rbreich So you are a pro economist - I'm just an amateur....
But it's always stuck with me that the price of a commodity is set by asking the customers the question "how much do you have (for this purpose)".
Since people were spending less money on things like travel, concerts, eating out, they had more money to spend on diapers.
So obviously, the consultants recommended raising prices, because the market would tolerate it.
@jab01701mid @rbreich Yeah. You just described the process of rationalizing greed. You can call it lots of things but basing prices on the maximum you can force people to pay is greedy, especially when the product is a basic need (in the modern sense of the word need).