These regulators couch their enforcement action in terms of defending an open market, but the benefits to app makers is only incidental. The real beneficiaries of an open app world is *Apple customers*. After all, it's Apple customers who bear the 30% app tax when it's priced into the apps they buy and the things they buy in those apps. It's Apple customers who lose access to apps that can't be viably offered because the app tax makes them money-losing propositions.
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It's Apple customers who lose out on the ability to get apps that Apple decides are unsuitable for inclusion in its App Store.
That's where the #CultOfMac steps in to cape for the $3 trillion behemoth. The minority of Apple customers for whom their brand loyalty is a form of religious devotion insist that "no Apple customer wants these things."
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