The only way to square that circle is if somehow, the people who want to install apps on their phones without the manufacturer's approval are not *really* customers. They're pretenders. Apostates. They're holding it wrong:
https://www.wired.com/2010/06/iphone-4-holding-it-wrong/
These religious apologetics for Apple's business practices are a devastatingly effective defense against the public outcry that would accrue to any other business that abused its customers in similar fashion.
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Every time Apple finds a new way to cheat its customers, the cult is there to insist those aren't *true* Apple customers at all!
Think of Apple's years-long war on repair. When Apple gets a veto over where you fix the small, slippery, glass object you carry everywhere and hence break a lot, they can get up to all kinds of mischief. They can gouge you on parts and service charges, sure. But they can also simply rule out fixing your device *at all*, declaring it beyond repair.
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