It's Apple customers who lose out on the ability to get apps that Apple decides are unsuitable for inclusion in its App Store.
That's where the #CultOfMac steps in to cape for the $3 trillion behemoth. The minority of Apple customers for whom their brand loyalty is a form of religious devotion insist that "no Apple customer wants these things."
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This is such obvious nonsense that it can only be described as an article of faith, not a reasoned position. If rival app stores - ones that had different editorial standards and different payment policies - existed, *the only people who could possibly use them are Apple customers*. Android users won't be using an alternative iOS store. *Symbian* users aren't going to be installing apps from an iOS store offered by someone other than Apple.
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