@simon Yes, it's a matter of priorities. OSMF doesn't treat money as a daily neccessity apart from irregular donation drives. E.g. it doesn't build a picture of OSM as a vital service in big institutions. We all know it's important, but for higher-ups, it just works. It doesn't market itself with any corporations and doesn't ask for help. When you don't ask, people think it's all fine.
@zverik the problem is literally everybody knows that you can just use google if the worst comes to the worst (or Apple, Here, Tomtom not to mention a multitude of national and local entities that are competing in the same space) instead of OSM. Our USPs are fairly thin.