@AmyZenunim what's interesting is that something like touhou isn't even strictly incompatible with wanting to make money; a person can value making money doing a project but value other things more. or think to themselves "by keeping my art open and thus able to reproduce easily i will not only enable others to enjoy my work and even make a living off it, but i will more reliably make money in the long run."
no matter what the motivation is, that kind of positive-sum way of doing things leaves little room for the enclosures, rentseeking, and monopolies of capitalism