 Some product redesigns spotted live in the wild. (New on right.) The last one is especially shocking to me — after all this time, they finally bit the bullet and renamed to what everyone (non-Canadian) calls it already!! Huge news! Think of the lawyer time involved 37 comments
@cabel I don't see an ® on either Macaroni & Cheese or Mac & Cheese boxes (not that it's necessary, but also it's a generic term so it may be unregisterable), so— maybe minimal lawyer time?? @splitletters @cabel As a Canadian, I find this confusing. I think I’ve only ever heard it called Mac and Cheese. What do other Canadians call it? @splitletters @cabel Ok, yeah, now I remember hearing that as a kid. I haven’t heard it in years though, but I did live outside of Canada for a long time. @splitletters @cabel Seeing @alextm is in Vancouver actually makes sense because it’s a regionalism that only applies to everyone else in Canada http://www.the10and3.com/this-is-how-canada-talks/ @nickfruhling @splitletters @cabel You mean I just really might be an actual Canadian after all? ;) Thanks for this map, it makes sense. I grew up in Ontario (where I would have heard it as a kid), moved to Germany (where “mac and cheese” isn’t a thing because käsespätzle exists), then came back to Canada, but Vancouver. Regionalism in language is really interesting. I’ve changed a few of mine over the years (“pop” became “soda” at some point that I didn’t consciously notice!) @cabel Rather boringly, I suspect neither "Macaroni & cheese" nor "Mac & cheese" are trademarkable, since they are both generic, so unlikely that lawyers were involved. But in a minute I'll post a redesign from Australia that I think you'll enjoy. @cabel Do you remember the ads from years ago where it was “Kraft Cheese & Macaroni” and then the logo on the box would animate to its proper order? Also, I just now discovered that Ruffles uses the older branding in Canada still (thought the packaging for the all dressed chips I brought back looked funny.) @ecschwarz @cabel Oh my gosh. Thank you. I’ve been losing my mind thinking I was the only one who remembers those ads. I don’t remember the animation but to this day I still call it “cheese & macaroni”, and I’m Canadian. @cabel You May find this episode of a Change of Brand insteresting RE Kraft Mac & Cheese: https://www.achangeofbrand.com/episodes/kraft  @cabel The era of over-rendered logos and packaging is finally coming to an end. I welcome the simpler branding. Feels like a modern take on logos/marketing from the 60s. @cabel However, I still can't get onboard with that Fanta redesign. Feels half-baked, and the old one allowed the whole name to be visible on the shelf. For those interested in design and branding, this blog is a great resource: https://www.underconsideration.com/brandnew/  @cabel I like them individually but placed together it looks like brands are gradually converging on the same font, and it’ll be like the opposite of the Renault Le Car days, when everybody wanted to be more Garamond.  @cabel feels like the jello & mac n cheese changes are partly to reduce the printing costs by reducing the colours involved… right? @marcintosh @cabel never underestimate the rounding error on that kinda volume. Might be small, but small times ten billion… that might be big.  @cabel it’s also “blanding”. Making every brand blah and boring. https://fluxbranding.com/the-rise-of-blanding/ @cabel the Jello looks great, except for the drop shadow on the flavor text. It’s just a little too much. @cabel Today I learned that the 2017 Fanta redesign wasn't global https://www.designweek.co.uk/issues/20-26-march-2017/fanta-rolls-rebrand-new-bottle-design-uk/. Originally done by Koto (excellent) https://koto.studio/work/fanta/ then sanitised for global by JKR https://www.dezeen.com/2023/04/04/fanta-rebrand-global-identity-coca-cola-jones-knowles-ritchie/  |
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@cabel love these observations.