@seachanger in season 1 of social media, it was possible to “build it, and they will come” because it was a novelty. Unfortunately, for the new social media companies and platforms being built now, we’re in season 3 of social media. What users want is paramount to what companies and platforms want to build (especially since there is healthy competition for the same users). The past few weeks have been a live use case of this, IMO: Threads decreased engagement, Bluesky this week…