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Johannes Ernst

"Meta is talking to celebrities like Oprah and the Dalai Lama about being early users. ‘We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run,’ a top exec told employees."

This is how you do marketing, #Fediverse take notice. We need to get our act together, otherwise Meta will be the default marketing department for the Fediverse, and that would be ... suboptimal.

theverge.com/2023/6/8/23754304

h/t @jdp23

#Meta #Barcelona #P92

9 Jun 2023 at 0:18 | Open on social.coop
9 comments
Johannes Ernst
wakest ⁂

@J12t @jon @coachtony @mike @stevetex @mmasnick @Gargron @haubles @anildash @manton We should really have an all hands on deck fediverse meeting to discuss the potential outcomes for this situation.

9 Jun 2023 at 0:40 | Open on social.wake.st
Tony Stubblebine

Zero concern. They will fail in the same way they failed with newsletters. That was the same playbook too.

IMO, the only thing we should be optimizing for is passionate use cases. They have zero passion.

@liaizon @J12t @jon @mike @stevetex @mmasnick @Gargron @haubles @anildash @manton

9 Jun 2023 at 0:58 | Open on me.dm
Mike McCue

@coachtony @liaizon @J12t @jon @stevetex @mmasnick @Gargron @haubles @anildash @manton The fact that FB is likely to become a primary marketing voice for the Fediverse is real. This has pros and cons to give some thought to.

I saw this movie before when I was at Netscape. Microsoft did an incredibly effective job marketing the Internet to the world, effectively echoing and magnifying Netscape's own talking points. They also copied everything we built so they became the face of the internet.

9 Jun 2023 at 18:07 | Open on flipboard.social
wakest ⁂

@mike @coachtony @J12t @jon @stevetex @mmasnick @Gargron @haubles @anildash @manton stepping out in front of this before they make their next move and making a collective statement that this space is made from the bottom up by humans and it is not for the taking by corporations might be a positive step in the right direction. Not to say that they wont still do whatever they are going to do, but some signal that action will be taken if they move in the wrong direction is needed.

9 Jun 2023 at 18:17 | Open on social.wake.st
Mike McCue

@J12t @jon @coachtony @stevetex @mmasnick @Gargron @haubles @anildash @manton

One of the things that FB is doing here is focusing on attracting creators and influencers which is smart.

In the short run, this is likely to be a very positive development for the #Fediverse at a time when growth has slowed and #Bluesky is attracting users with large audiences to a different protocol.

That said, in the long run there will be high risk of FB undermining the core principles of the Fediverse.

9 Jun 2023 at 18:32 | Open on flipboard.social
Johannes Ernst

@mike This.

#Meta can have huge benefits for the #fediverse in the shorter term, and has huge risks in the longer term, in particularly if they aren't actively managed on a network level, not just individual-company level.

Which is why I'm suggesting to have the people who worry about that kind of thing stick their heads together in a marketing group.

@jon @coachtony @stevetex @mmasnick @Gargron @haubles @anildash @manton

9 Jun 2023 at 18:45 | Open on social.coop
FinchHaven

@J12t

Someone really needs to ask the #Verge exactly why the "tonyg" @ Mastodon dot Social clearly identifiable in the screen shot has denied that the posts shown are from him

Which would be forgery, I would believe

Where did the Verge get the original webp image?

#Zuckerberg and #Meta?

mastodon.sdf.org/@tonyg@mastod

@jdp23
9 Jun 2023 at 1:49 | Open on mastodon.sdf.org
Veedems

@J12t @jdp23 this is where the centralization helps them. They have power and money to sway the public. It’s a genius move on their part. As I’ve thought about it more and more, their AT integration is *probably* a move to become the largest federation instantly and then have outsized control over the network.

This is going to be a mess.

9 Jun 2023 at 2:53 | Open on mastodon.social
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