@grishka Why? Apple can be all of those things. Steve’s Apple has always been about outstanding hardware + software + services; Tim only gave services a promotion to top billing.
Steve had iTunes, iTools & .Mac, MobileMe, iAd and an iPhoto printing service. He also literally tried to make a credit card himself back in 2004:
https://kensegall.com/2019/05/20/the-ghost-of-apple-card-past/
@dgriffinjones @grishka I feel like those examples under Steve could be grouped into three distinct categories: "digital hub", "enhancing the mac experience", and "developer". So everything felt targeted and purposeful even if the execution was a bit shit. But here it feels more...aimless? Like a high yield savings account or actually running a production studio for feature films and then vying for academy awards. I just find it weird for the brand; it's Colgate Lasagna.