@dgriffinjones @grishka I feel like those examples under Steve could be grouped into three distinct categories: "digital hub", "enhancing the mac experience", and "developer". So everything felt targeted and purposeful even if the execution was a bit shit. But here it feels more...aimless? Like a high yield savings account or actually running a production studio for feature films and then vying for academy awards. I just find it weird for the brand; it's Colgate Lasagna.
sam henri gold, Colgate Lasagna! That's a neat phrase. It makes me imagine something that looks like a lasagna but is in cold colors and tastes like toothpaste.
It's almost like Apple Car... oh wait.