I genuinely think "people" don't care which is the best server, whether or not it's decentralized, etc. The bulk of the people who care about such things are already here.
People are looking for a microblogging place with decent audience reach and fewer nazis.
All those other things are selling points / nice to haves, but you'll never convince a whole generation of phone starers in the general public that a decentralized Fediverse is... anything. They don't and won't care.
They need to be convinced that the community here is better than the community where they are, and that's done by simply being better people.
They need to be convinced to get their mom, who follows their Twitter feed, to switch and follow their mastodon feed. There needs to be the kind of traffic on mastodon that they seek on twitter. That's what matters, not decentralized fediverses... the fediverse is the mechanism, people want the results.