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Top-level
 I normally bill for this but here’s a freebie since this is screwed up a lot: Use “log in” for existing accounts (not “sign in”) so the word “sign” remains unused. Use “sign up” or “join” for new accounts. And the action for new users should be the primary one. The second one is easier to parse and leads to more sign ups. 7 comments
@zmk It does not slay nor serve. In the “[verb] [preposition]” format, “Sign” can be used for either new or existing accounts. But for creating new accounts, *only* “sign” can be used (“Sign in”) “Log”, on the other hand, can *only* refer to existing accounts (“Log in” or “Log out”). So it’s best to reserve “Sign” to mean new accounts and let “Log” handle existing accounts.  @samhenrigold sorry, but part of my authentication flow involves an actual signature with an Apple Pencil. @samhenrigold Putting "Sign Up" and "Sign In" together is really a disaster for people whose mother tongue isn't English. |
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